Job Overview
Location
New York
Job Type
Full-time
Category
Sales
Date Posted
June 24, 2026
Full Job Description
đ Description
- ⢠As the Founding Channel Lead at Tracebit Ltd, you will own the creation and execution of the companyâs channel strategy from the ground up, reporting directly to the CEO and working closely with the Director of Sales to turn early partner traction into a scalable, repeatable motion that drives revenue growth in the US market.
- ⢠Day to day, you will design partnership strategies, build and manage relationships with MSSPs, VARs, and cloud partners like AWS, drive partner-sourced and partner-influenced pipeline through joint GTM motions, coordinate Tracebitâs presence at major security events such as Black Hat and RSA, and act as a market intelligence source by sharing partner feedback on objections, competitor positioning, and buyer behavior with the founding and product teams.
- ⢠Tracebit is a fast-growing cybersecurity startup that helps elite security teams at companies like Snyk, Docker, and Riot Games âassume breachâ at scale using deception technology via canaries. After raising a $20m Series A and 5xâing ARR in the last year, the company is expanding its US presence in New York to capitalize on strong traction, with 80% of its customer base and forward-looking business already in the region.
- ⢠In this role, you will have the opportunity to shape the foundation of Tracebitâs partner program, gain direct access to CEO and sales leadership, develop deep expertise in cybersecurity channel motions, and drive measurable impact on go-to-market strategy and revenue growth in a high-visibility, founder-led environment.
đŻ Requirements
- ⢠Commercially sharp with strategic thinking to design joint GTM motions and translate value into business outcomes
- ⢠Ability to build a partner program from scratch, including creating a playbook based on experimentation and what works for Tracebitâs product and buyer
- ⢠Credibility with technical buyers, including comfort conversing with security professionals and MSSPs, and ability to learn and represent the product accurately
- ⢠Strong organizational and data-driven skills to track pipeline, partner performance, and deal attribution with rigor and honesty
- ⢠Good judgment and high standards to uphold Tracebitâs brand when representing the company to elite security teams and partners
đď¸ Benefits
- ⢠Direct access to CEO and sales leadership to influence go-to-market strategy and growth decisions
- ⢠Opportunity to build a channel program from the ground up with real ownership and founder-level support
- ⢠Hybrid-flexible work arrangement in Union Square, Manhattan, with expectation of office-based collaboration 5 days a week and reasonable flexibility for personal needs
- ⢠Exposure to high-profile security events like Black Hat and RSA, and involvement in shaping Tracebitâs reputation in the partner community
- ⢠Chance to contribute to a fast-growing cybersecurity startup with strong traction, recent $20m Series A funding, and 5x ARR growth
Skills & Technologies
See exactly how your profile matches this role â strengths, skill gaps, and what to do about them.
About Tracebit Ltd
Tracebit Ltd provides a cloud-native deception platform that deploys lightweight decoys across AWS, Azure, GCP and on-prem networks to detect intruders in real time. Founded by former senior security engineers, the London-based company offers SaaS dashboards that correlate alerts from its decoys with EDR and SIEM data, reducing mean time to detect lateral movement. Customers include Fortune 1000 enterprises and fast-growing technology companies seeking early breach visibility without adding agents to production workloads.
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