Job Overview
Location
Expo Business Park
Job Type
Full-time
Category
Data Science
Date Posted
June 3, 2026
Full Job Description
đź“‹ Description
- • Own the end-to-end optimization of the mobile acquisition funnel within the Home'Bank app, from install to activation, to drive higher conversion rates and customer activation.
- • Analyze funnel performance metrics including CVR, activation rate, and step-by-step drop-offs to identify friction points and conversion gaps.
- • Design, execute, and measure A/B tests and experimentation initiatives to validate hypotheses and improve user journey effectiveness.
- • Translate data insights into clear, actionable improvements for in-app onboarding flows, screens, and interactions to enhance clarity, simplicity, and trust.
- • Collaborate closely with Product Owners, engineers, UX/UI designers, and digital marketers to align funnel optimizations with technical capabilities and campaign strategies.
- • Build and maintain dashboards for funnel performance tracking, ensuring accurate event tracking and measurement within the mobile app.
- • Provide data-driven recommendations to stakeholders to support decision-making and prioritize initiatives with the highest impact on growth KPIs.
- • Contribute to a continuous test → learn → scale culture by iterating on experiments and scaling successful optimizations across the acquisition journey.
- • Identify and resolve the top 5 qualitative pain points reported by customers in the onboarding flow to improve user satisfaction and retention.
- • Ensure seamless transition between acquisition, activation, and engagement stages by aligning product experience with marketing traffic quality and user expectations.
- • Monitor and report on key performance indicators such as conversion rate, activation rate, and engagement metrics to track progress toward the goal of a 10 percentage point increase in onboarding CVR within 6–12 months.
- • Work within a cross-functional ecosystem integrating Mobile, Digital Marketing, Product, Engineering, UX/UI, and Data & Analytics teams to drive cohesive growth initiatives.
- • Leverage analytics tools (e.g., GA4, Adobe, Amplitude, MMP) to extract insights and support experimentation frameworks.
- • Maintain strong alignment between business objectives and technical implementation, bridging gaps between non-technical stakeholders and engineering teams.
- • Promote a mindset of continuous improvement, automation, and innovation in all funnel optimization activities, including exploring AI-driven capabilities.
🎯 Requirements
- • Experience in funnel optimization, CRO, digital acquisition, or product analytics
- • Strong understanding of mobile app journeys and user behavior
- • Hands-on experience with A/B testing and experimentation frameworks
- • Strong ability to interpret data and identify actionable insights
- • Good understanding of app environments, tracking, and implementation logic
- • Strong stakeholder management and clear, structured communication skills
🏖️ Benefits
- • Impactful work in a fun, inclusive, and highly collaborative environment
- • Hybrid working model with flexibility baked in
- • Monthly benefit budget you can use your way
- • Extra paid vacation days based on total work experience
- • Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings, and certifications
- • Internal mobility across ING worldwide, including short- and long-term international assignments
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About ING Groep N.V.
ING Groep N.V. is a global financial institution of Dutch origin providing banking and non-banking services. Its primary activities are retail banking, direct banking, commercial banking, investment banking, leasing, and in the past, insurance and asset management. The company operates through its subsidiaries and branches in numerous countries across Europe, North America, Asia, and Australia. ING focuses on providing a wide range of financial products and services to individuals, families, small and medium-sized enterprises, and large corporations. The company emphasizes its digital transformation, aiming to offer seamless and innovative banking experiences to its customers worldwide, promoting sustainability and responsible business practices.
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