GM, Insurance

Dutch Bros Coffee

Job Overview

Location

Oakland, CA

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of Dutch Vet’s social media strategy across platforms including Instagram, Facebook, TikTok, and Twitter to drive brand awareness, engagement, and member growth.
• Create and manage a content calendar that aligns with marketing campaigns, product launches, and seasonal pet health trends while maintaining brand voice and compliance with veterinary regulations.
• Produce high-performing, platform-specific content—including short-form video, carousel posts, user-generated content campaigns, and live Q&As—that drives shares, views, and conversions.
• Collaborate with Growth, Brand, PR, and Content teams to ensure social media initiatives support overall business objectives, including reducing customer acquisition cost (CAC) and increasing retention.
• Analyze social media performance metrics (engagement rate, reach, click-through rate, conversion rate) to optimize content, allocate budget, and report on ROI to leadership.
• Monitor social media trends, competitor activity, and platform algorithm changes to identify opportunities for innovation and improved performance.
• Engage directly with the community by responding to comments, messages, and mentions in a timely, compassionate, and brand-aligned manner to build trust and loyalty.
• Partner with licensed veterinarians and veterinary content creators to develop authentic, educational, and emotionally resonant content that reinforces Dutch Vet’s credibility and mission.
• Ensure all social media content adheres to legal and regulatory guidelines for veterinary telemedicine, including proper disclaimers and medication promotion compliance.
• Manage relationships with influencers and micro-influencers in the pet care space to amplify reach and drive authentic advocacy.
• Optimize paid social advertising campaigns in coordination with the Growth team to target high-intent audiences and maximize campaign efficiency.
• Maintain brand consistency across all social channels by developing and enforcing visual and tonal guidelines for imagery, captions, hashtags, and formatting.
• Track and report on key performance indicators monthly, presenting insights and recommendations to senior leadership to inform future strategy.
• Stay up to date on pet industry news, consumer behavior shifts, and emerging social media tools to ensure Dutch Vet remains a leader in digital pet care communication.

🎯 Requirements

• Must reside in Canada or one of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington
• Proven experience managing social media for a consumer-facing health or wellness brand
• Demonstrated ability to create and execute data-driven social media campaigns that drive engagement and conversions
• Strong understanding of veterinary telemedicine regulations and compliance requirements
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite)
• Portfolio showcasing successful content campaigns with measurable results

🏖️ Benefits

• Fully remote work with flexibility across approved U.S. states and Canada
• Competitive salary and equity compensation
• Comprehensive health, dental, and vision insurance
• Unlimited PTO and flexible work hours
• Pet insurance stipend for employees’ pets
• Professional development allowance for courses and conferences

Skills & Technologies

Remote

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Dutch Bros Coffee

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About Dutch Bros Coffee

Dutch Bros Coffee is a drive-thru coffee company based in Grants Pass, Oregon. Founded in 1992 by Travis Boersma and Dane Boersma, it operates primarily in the western United States. The company is known for its energetic and friendly "broistas" who serve a variety of coffee, espresso, tea, smoothies, and other beverages. Dutch Bros focuses on a fast, friendly, and high-quality customer experience, often featuring upbeat music and personalized service. Their menu includes signature drinks like the "Kicker" and seasonal specials. The company has grown significantly since its inception, becoming a popular and recognizable brand in the coffee industry, with a strong emphasis on community engagement and a unique company culture.

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