Go to Market (GTM) Automation Specialist

📋 Description

• • As a Go to Market (GTM) Automation Specialist at ZayZoon, you will help the company get more out of its systems by finding smarter ways to automate, connect, and scale go-to-market operations, directly supporting the mission to save employees money and improve financial wellness.
• • You will evaluate and evolve the GTM tech stack, design and orchestrate workflows across tools like HubSpot, Clay, Apollo, Outreach, and Salesloft, integrate AI-enabled tooling with CRM and data sources, build automated prospecting and enrichment pipelines, enable AI-assisted multi-channel outbound programs, partner with Sales, Marketing, and RevOps to reduce execution friction, establish a GTM experimentation framework using AI-driven testing, build dashboards to measure automation ROI, and document workflows for scalability.
• • You will join a fast-growing, mission-driven company recognized in the 2025 Deloitte Technology Fast 50 and Fast 500, backed by nearly $50 million in Series B funding, and dedicated to employee financial wellness through earned wage access and other services.
• • You will develop expertise in GTM automation, AI integration, data enrichment, workflow orchestration, and performance measurement while contributing to scalable, measurable impact across sales, marketing, and revenue operations teams.