Job Overview
Location
Remote-USA
Job Type
Full-time
Category
Product Management
Date Posted
May 7, 2026
Full Job Description
đź“‹ Description
- • The Growth Commercialization Lead will drive the successful market introduction and scaling of new products and services by aligning sales, client engagement, and go-to-market strategies, serving as the critical bridge between product development and revenue teams to ensure offerings are commercially viable and effectively adopted.
- • Day to day, the role involves supporting commercialization efforts across the organization, defining sales readiness criteria, collaborating with marketing on messaging and positioning, coordinating go-to-market execution between sales and product teams, identifying target segments, assisting account management in articulating value, partnering with teams to identify early adopters, and establishing customer feedback loops for continuous improvement.
- • Velera is the nation’s premier payments credit union service organization (CUSO) and integrated fintech solutions provider, serving over 4,000 financial institutions across North America with a mission to accelerate partners’ success through innovative financial technology and inspired service, grounded in a people-helping-people philosophy.
- • In this role, the individual will develop expertise in product commercialization, go-to-market strategy, cross-functional leadership, and customer value articulation, while contributing to the growth and scalability of innovative financial solutions in a dynamic, mission-driven fintech environment.
🎯 Requirements
- • Bachelor’s degree in Business Administration, Marketing, Communications or similar, or equivalent combination of education and experience
- • 7+ years of experience in sales, commercial strategy, account management, or product commercialization
- • Proven experience launching new products or services in a B2B or B2C environment
- • Strong cross-functional leadership and project management skills
- • Excellent communication and relationship-building abilities
- • Experience working in a matrixed organization with cross-functional teams
- • Familiarity with CRM and sales enablement platforms (e.g., Salesforce, HubSpot, Highspot)
- • Experience with pricing strategy, value-based selling, or consultative sales models
- • Ability to balance strategic planning with hands-on execution
🏖️ Benefits
- • Competitive wages
- • Medical with telemedicine
- • Dental and Vision
- • Paid Time Off (PTO)
- • Maternity, Parental, Family Care
- • Community Volunteer Time Off
- • 12 Paid Holidays
- • Company Paid Disability Insurance
- • 401k (with employer match)
- • Health Savings Accounts (HSA) with company provided contributions
- • Flexible Spending Accounts (FSA)
- • Tuition Reimbursement
- • Wellness program
- • Mental Health and Well-being: Employee Assistance Program (EAP)
Skills & Technologies
About CO-OP Financial Services
CO-OP Financial Services, operating as Velera, is a financial technology cooperative serving credit unions across the United States. It provides payment processing, digital banking platforms, ATM and shared-branch networks, fraud management and data analytics tools. The organization enables credit unions to offer members secure, modern banking experiences comparable to large banks while maintaining cooperative ownership and governance. Services include credit, debit and prepaid card processing, online and mobile banking solutions, real-time payments and contactless technologies. Founded in 1981, the company rebranded its technology arm to Velera in 2023 to emphasize innovation and growth in the fintech sector.
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