Growth Marketing Manager

📋 Description

• • Are you a data-driven Growth Marketing expert with a passion for building brands and driving measurable results? Scale Army Careers is seeking a dynamic Growth Marketing Manager to spearhead the digital expansion of a rapidly growing hospitality group. This is a unique opportunity to join a company at a pivotal moment, transforming its primarily word-of-mouth success into a structured, performance-driven digital marketing powerhouse.
• • In this fully remote role, you will own the paid advertising and social media growth strategies across multiple restaurant concepts. Your primary focus will be to drive awareness, engagement, and trackable conversions, leveraging your expertise to build and optimize campaigns from conception to completion. You'll be instrumental in scaling the brand's digital presence, ensuring consistency, visibility, and tangible outcomes across all digital channels.
• • **Key Responsibilities:**
• • **Paid Advertising & Growth:**
• • Design, launch, manage, and meticulously optimize paid advertising campaigns across critical platforms such as Meta (Facebook & Instagram) and Google Ads. This includes developing comprehensive strategies tailored to specific business objectives and target audiences.
• • Establish and maintain structured, repeatable advertising strategies that align seamlessly with overarching business goals, ensuring a consistent and scalable approach to paid media.
• • Diligently monitor campaign budgets, key performance indicators (KPIs), and overall performance, making data-informed iterations and adjustments to continuously improve results.
• • Ensure the robust implementation and accuracy of all tracking mechanisms, including pixels, Google Analytics 4 (GA4), conversion events, and UTM parameters, to guarantee precise measurement of campaign effectiveness.
• • Conduct rigorous A/B testing on audiences, creative assets, offers, and conversion funnels to identify opportunities for performance enhancement and maximize return on ad spend (ROAS).
• • Provide clear, concise, and actionable insights derived from performance data, along with strategic recommendations to guide future marketing efforts and business decisions.
• • **Social Media Management:**
• • Oversee the day-to-day management of social media accounts across key platforms, ensuring a cohesive and engaging brand presence.
• • Develop and execute a strategic content calendar, defining what content to post, when to post it, and the underlying strategic rationale to maximize reach and engagement.
• • Drive organic audience growth through proactive community engagement, fostering interaction, and building relationships with followers.
• • Monitor social media channels for comments, messages, and brand mentions, responding promptly and professionally in a manner consistent with the brand's voice and personality.
• • Analyze social media performance metrics to continuously refine the content strategy and engagement tactics, ensuring alignment with growth objectives.
• • **Content & Creative Support:**
• • Create and update lightweight marketing assets, including social media graphics, promotional materials, menu updates, and ad creatives, utilizing user-friendly tools.
• • Leverage tools like Canva or Figma for efficient, quick-turnaround creative production to support ongoing campaigns and initiatives.
• • Collaborate effectively with external creative agencies or freelancers when higher-level design expertise is required for specific projects.
• • **Web & Landing Page Support:**
• • Assist in campaign execution by coordinating the development and optimization of landing pages, ensuring they are aligned with campaign messaging and objectives.
• • Verify that landing pages are optimized for conversion, providing a seamless user experience and accurately tracking visitor interactions and outcomes.
• • This role is ideal for a self-starter who thrives in a fast-paced, multi-brand environment and is eager to make a significant impact. You will have the autonomy to test, iterate, and innovate, working closely with internal teams to drive substantial growth for a beloved hospitality brand. Success in this role means consistently improving paid campaign performance, cultivating a vibrant social media presence, providing clear visibility into ROI, and delivering data-driven recommendations that fuel business expansion.
• • Candidates must be based in LATAM, Africa, or Eastern Europe and available to work during U.S. Eastern Standard Time (EST) business hours (9 AM - 5 PM EST) to effectively support U.S.-based clients.