Job Overview
Location
New York, NY, United States of America
Job Type
Full-time
Category
Marketing
Date Posted
April 8, 2026
Full Job Description
đź“‹ Description
- • As a Growth Marketing Manager, AI Creative & Content Systems at Block, Inc., you will own and scale the AI-powered creative and content engine behind Cash App, one of the most recognized brands in fintech, redefining how marketing production works in the era of agentic AI.
- • You will design, build, and maintain agentic AI workflows that generate paid creative assets, landing pages, and editorial content at scale; own the end-to-end production pipeline from brief to deployment; serve as the creative and editorial quality filter for AI-generated output; collaborate with cross-functional teams to translate campaign briefs into high-performing content; design and execute creative testing frameworks; analyze performance data to refine outputs; develop SEO and AI-enhanced search optimization (AEO) strategies; and establish governance frameworks to ensure brand, legal, and compliance standards are met in a regulated financial environment.
- • You will join a global, innovative, and collaborative team at Cash App, part of Block, Inc., a company committed to redefining the world’s relationship with money through accessible financial products like Cash App, Afterpay, Square, TIDAL, Bitkey, and Proto, serving over 50 million monthly active customers with a culture rooted in innovation and impact.
- • In this role, you will build the future of marketing production from the ground up, gaining deep expertise in AI-driven creative systems, performance marketing, content strategy, and cross-functional leadership while driving measurable efficiency gains and creative excellence at scale.
🎯 Requirements
- • 2+ years of experience in growth marketing, with a strong foundation in paid creative strategy, content strategy, or performance marketing
- • Demonstrated, hands-on experience building and deploying AI-powered workflows for creative or content production — architecting agentic, multi-step systems, not just using AI tools
- • Sharp creative and editorial eye: ability to evaluate AI-generated ads, copy, and visual content for brand alignment, compelling messaging, and readiness to ship
- • Strong understanding of paid media creative best practices across major platforms and experience designing and running structured creative testing programs with a data-driven approach
- • Experience developing content strategies that drive organic visibility, including SEO fundamentals and AI-enhanced search optimization (AEO)
- • Proven ability to collaborate cross-functionally with creative, design, product, and engineering teams to ship work consistently
🏖️ Benefits
- • Remote work flexibility — many roles can be done remotely from countries where Cash App operates
- • Comprehensive medical insurance and modern family planning support
- • Flexible time off and retirement savings plans
- • Commitment to an inclusive workplace with fair chance hiring practices and reasonable accommodations for disabled applicants
- • Access to Block’s employee benefits package, including wellness and professional development resources
Skills & Technologies
About Block, Inc.
Block, Inc. builds financial technology and commerce tools for businesses and consumers. Its ecosystem spans Square point-of-sale systems, Cash App peer-to-peer payments, Afterpay buy-now-pay-later services, and Bitcoin-focused initiatives including TBD and hardware wallets. Operating globally, the company offers integrated hardware, software, and banking solutions that enable sellers to accept payments, manage inventory, obtain loans, and sell online, while giving individuals access to digital banking, stock investing, and cryptocurrency services.
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