Growth Marketing Ops - Simple Earn

Binance Holdings Limited

Job Overview

Location

Hong Kong

Job Type

Full-time

Full Job Description

📋 Description

• The Growth Marketing Ops role at Binance is critical to scaling user acquisition and engagement across global markets by optimizing marketing workflows, enabling data-driven campaign execution, and ensuring seamless coordination between marketing, product, and analytics teams. This position directly impacts Binance’s ability to grow its user base in competitive crypto markets while maintaining compliance and operational excellence.
• The person will drive operational efficiency in growth marketing initiatives, acting as the central hub for campaign planning, performance tracking, and cross-functional alignment to maximize ROI on marketing spend and support Binance’s mission of advancing financial freedom through blockchain technology.
• Day to day, the individual will: design and maintain standardized processes for launching and monitoring growth marketing campaigns across paid, organic, and lifecycle channels; collaborate with regional marketing leads to localize global campaigns while ensuring brand and messaging consistency; build and manage marketing calendars, timelines, and resource allocation plans using project management tools; establish and enforce data governance standards for campaign tagging, UTM parameters, and attribution modeling; work closely with analytics teams to define KPIs, set up dashboards, and ensure accurate reporting on CAC, LTV, conversion rates, and funnel performance; coordinate with product and engineering teams to integrate marketing tools (e.g., CRM, CDP, attribution platforms) and test new growth experiments; monitor campaign budgets, pacing, and vendor performance to ensure financial accountability and timely delivery; identify bottlenecks in marketing workflows and implement automation solutions to reduce manual effort and increase scalability; support A/B testing frameworks by managing test design, execution, and result documentation; ensure all marketing activities comply with regional regulations and Binance’s internal policies, particularly in restricted jurisdictions; prepare weekly and monthly performance summaries for senior leadership, highlighting insights, risks, and optimization opportunities.
• The Growth Marketing Ops team operates within Binance’s global Marketing division, which is responsible for driving brand awareness, user acquisition, and engagement across Binance’s ecosystem of products and services. The team is highly collaborative, fast-paced, and data-centric, working closely with Product, Analytics, Engineering, Legal, and Regional Marketing teams to execute growth strategies that align with Binance’s vision of building an inclusive financial system.
• Binance is a world-leading blockchain and cryptocurrency infrastructure company, serving over 300 million users globally with a suite of products spanning trading, DeFi, NFTs, payments, and Web3 services. Known for its innovation, speed, and scale, Binance fosters a culture of ownership, agility, and technical excellence, where employees are empowered to solve complex problems at the forefront of the digital economy.
• In this role, the person will develop deep expertise in marketing operations within the high-growth, rapidly evolving crypto industry, gaining hands-on experience with cutting-edge martech stacks, attribution models, and growth experimentation frameworks. They will have the opportunity to influence Binance’s global growth strategy by improving the efficiency and effectiveness of marketing execution, positioning themselves as a key enabler of scalable user acquisition in one of the most dynamic sectors in technology.
• The individual will also build strong cross-functional leadership skills by bridging gaps between creative, technical, and analytical teams, learning to translate business goals into actionable operational plans while navigating regulatory complexity and cultural diversity across international markets.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field; advanced degree or certifications in marketing analytics, operations, or project management (e.g., PMP, Google Analytics, HubSpot) is a plus.
• 3+ years of experience in marketing operations, growth marketing, campaign management, or marketing analytics within a fast-paced tech or digital company.
• Proven ability to design, implement, and optimize marketing workflows, including campaign calendars, budget tracking, and performance reporting systems.
• Strong proficiency with marketing automation and analytics tools such as Google Analytics, Mixpanel, Amplitude, HubSpot, Salesforce, or similar platforms; experience with SQL or data querying is highly desirable.
• Excellent project management skills with experience using tools like Asana, Jira, Trello, or Monday.com to manage timelines, dependencies, and cross-functional tasks.
• Demonstrated experience working with regional or global marketing teams to localize campaigns while maintaining brand consistency and compliance.

🏖️ Benefits

• Competitive salary package performance-based bonuses tied to individual and company goals.
• Comprehensive health, dental, and vision insurance coverage for employees and dependents.
• Generous paid time off, including vacation, sick leave, and company holidays, plus additional wellness days.
• Access to Binance’s global learning and development platform, including courses on blockchain, crypto, leadership, and technical skills.
• Opportunity to work with cutting-edge blockchain technology and contribute to a mission-driven company shaping the future of finance.
• Flexible work arrangements, including remote or hybrid options, depending on role and team needs.
• Employee crypto rewards and discounts on Binance products and services.
• Regular team-building events, hackathons, and cultural celebrations fostering a collaborative and inclusive workplace culture.

Skills & Technologies

Onsite

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Binance Holdings Limited

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About Binance Holdings Limited

Binance Holdings Limited operates Binance.com, a global digital-asset exchange and blockchain infrastructure provider founded in 2017. The company offers spot, futures, and options trading, custody, staking, and payment services across more than 100 jurisdictions. It also develops Binance Smart Chain, a programmable blockchain, and runs a venture arm, Binance Labs, investing in crypto startups. Despite rapid growth, it faces compliance challenges in several countries.

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