Growth Media Manager, Direct Mail

Dandy Technology, Inc.

Job Overview

Location

USA - Remote

Job Type

Full-time

Full Job Description

📋 Description

• As a Growth Media Manager, Direct Mail at Dandy Technology, Inc., you will play a pivotal role in scaling one of the company’s most impactful growth channels—direct mail—by designing and executing data-driven campaigns that generate qualified pipeline for a rapidly expanding dental technology platform serving over $200B in market opportunity.
• You will own the full lifecycle of Dandy’s direct mail program, from strategic audience segmentation and creative development to vendor management, budget allocation, performance analysis, and optimization, ensuring every campaign drives measurable engagement, conversion, and ROI while aligning with broader growth objectives.
• You will collaborate closely with Sales, Marketing, and Growth teams to refine targeting and messaging based on real-time feedback on lead quality, ensuring that direct mail efforts are not only creative but also commercially effective and tightly integrated into the customer acquisition funnel.
• You will extend your impact beyond direct mail by supporting the testing and scaling of select direct media partnerships—including podcasts, email newsletters, and display takeovers—amplifying key marketing initiatives and identifying high-leverage opportunities to complement Dandy’s omnichannel growth strategy.
• You will operate in a high-visibility, high-autonomy environment where your analytical rigor and hypothesis-driven experimentation directly influence budget allocation, channel strategy, and executive decision-making, giving you ownership over a scalable, revenue-impactful lever in a venture-backed, mission-driven organization.
• You will build and institutionalize a structured testing roadmap across creative, audience, offer, and timing variables, transforming direct mail from a tactical channel into a predictable, scalable engine of pipeline growth through rigorous A/B testing, attribution modeling, and continuous optimization.
• You will join a fast-growing, innovative team at Dandy that is redefining the dental industry through technology, where your work will directly empower dental practices to modernize operations, improve patient outcomes, and thrive in a digital-first era—offering meaningful professional growth in performance marketing, offline channel mastery, and cross-functional leadership within a purpose-driven, VC-backed scaleup.

🎯 Requirements

• 4–6+ years of experience in performance marketing, demand generation, or growth marketing, with a proven ability to design, execute, and optimize multi-channel campaigns that drive measurable pipeline and revenue.
• Direct mail experience strongly preferred, or demonstrated success in owning and scaling an offline or channel-specific marketing program (e.g., events, gifting, print, or experiential marketing) with clear ROI and attribution.
• Strong analytical mindset with experience measuring performance in complex or imperfect attribution environments, including proficiency in Excel, SQL, or BI tools, and the ability to derive actionable insights from fragmented data sources.
• Highly organized and process-driven, with a track record of managing multiple concurrent campaigns end-to-end—from concept and vendor coordination to execution, tracking, and post-campaign analysis—while maintaining high quality and timeliness.
• Experience in a B2C or B2B high-growth company, preferably in SaaS, technology, or healthcare, with comfort operating in fast-paced, ambiguous, and rapidly evolving environments.
• Ability to problem-solve autonomously and prioritize work using a hypothesis-driven approach centered on business value, with comfort making data-informed decisions without constant oversight.

🏖️ Benefits

• Comprehensive healthcare, dental, and vision plans tailored to your location, ensuring you and your family have access to high-quality medical support.
• Mental health resources and wellness stipends to support emotional well-being, including access to counseling services and mindfulness programs.
• Generous paid time off (PTO) and company holidays, plus parental planning resources and flexible leave policies to support life’s important moments.
• Retirement savings options (e.g., 401(k) with company match where applicable) to help you build long-term financial security.
• Equity participation opportunities, allowing you to share in Dandy’s success as we scale globally.
• Professional development stipend and access to learning resources to support continuous skill growth in marketing, analytics, and leadership.
• Fully remote work flexibility within the USA, enabling you to work from anywhere while collaborating with a distributed, high-performing team.
• Inclusive, equitable workplace culture committed to diversity, belonging, and accessibility, with full compliance with ADA and equal-opportunity employment principles.

Skills & Technologies

REST

Remote

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Dandy Technology, Inc.

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About Dandy Technology, Inc.

Dandy Technology, Inc. operates a digital platform that connects dental practices with dental laboratories, streamlining the design, ordering, and delivery of restorative dental products such as crowns, bridges, and clear aligners. The company combines intra-oral scanning, AI-assisted design, and centralized manufacturing to shorten turnaround times and reduce remakes. Dentists ship impressions or digital scans to Dandy’s U.S. lab, track cases online, and receive finished appliances within days. Founded in 2019 and headquartered in New York City, Dandy aims to modernize dental lab workflows and improve patient outcomes through integrated software, logistics, and support services.

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