GTM Marketing Strategist

📋 Description

• • Are you a visionary marketing leader with a passion for music and entertainment, ready to build a brand from the ground up? Scale Army Careers is seeking a dynamic Go-to-Market (GTM) Marketing Strategist to spearhead the launch and scaling of a brand-new B2C app within the vibrant music and entertainment space. This is a unique opportunity to architect the entire marketing function, from initial strategy development to hands-on execution and eventual team leadership, all within a fast-paced, startup environment.
• • As the GTM Marketing Strategist, you will be the driving force behind the product's market entry and sustained growth. Your primary mission will be to craft and implement a comprehensive go-to-market strategy that establishes strong brand positioning, drives significant user acquisition, and builds widespread brand recognition. You will operate with a strategic mindset, focusing on creative and unconventional approaches to reach and engage the target audience, while also being prepared to roll up your sleeves and execute campaigns directly.
• • Your responsibilities will span the full spectrum of marketing strategy and execution. You will be instrumental in defining the product's core positioning and messaging, ensuring it resonates deeply with music and entertainment enthusiasts. This involves identifying and rigorously testing a diverse range of marketing channels, moving beyond traditional paid advertising to explore innovative and emerging platforms. You will leverage current live channels such as TikTok, Reddit, and Meta, while also proactively seeking out new avenues for user acquisition.
• • A key aspect of this role is your ability to translate strategic vision into tangible creative concepts. You will conceptualize campaign angles and creative briefs that will be brought to life by the design and content teams. Directing the creative vision and maintaining unwavering brand consistency across all marketing initiatives will be paramount to building a cohesive and impactful brand identity.
• • In the initial phase, you will be hands-on, actively involved in setting up marketing campaigns, establishing new channels, and building essential workflows. This foundational work will include defining key performance indicators (KPIs), meticulously tracking campaign performance, and owning the end-to-end reporting and analytics process. You will be expected to design and execute A/B tests across ad creatives, landing pages, and campaign messaging to continuously optimize conversion rates, user engagement, and overall return on investment (ROI). Data-driven decision-making will be at the core of your approach, enabling you to iterate and refine strategies for maximum impact.
• • As the product gains traction and the marketing function matures, your role will evolve towards strategic leadership and team oversight. You will manage and coordinate a small, dedicated team, including a graphic designer, a content creator specializing in video and social media, and a marketing assistant. As the workload increases and the business scales, you will be responsible for hiring and onboarding additional team members, building a high-performing marketing department.
• • Financial stewardship is also a critical component of this role. You will manage a monthly marketing budget of approximately $5,000, making strategic allocation decisions to maximize reach and impact across various channels. The primary success metric will be driving user acquisition, encompassing app signups and sustained user engagement. Your ultimate goal is to build a robust and scalable user acquisition engine that supports the long-term growth trajectory of the app.
• • Beyond the digital realm, you will be tasked with developing a tangible real-world marketing presence. This includes establishing the brand at concert venues, live events, and within the broader music industry ecosystem. Cultivating strong relationships with booking managers, venue operators, and key entertainment gatekeepers will be essential for strengthening brand awareness and market recognition within the music and entertainment community through both digital and in-person initiatives.
• • This role is ideal for a self-starter who thrives in ambiguity and possesses the drive to build marketing infrastructure from the ground up. Proficiency in leveraging AI tools for content creation, research, and workflow optimization will be a significant advantage. Excellent communication skills are essential for presenting strategies and results to leadership, and a holistic marketing mindset that looks beyond single-channel execution is crucial for success. The opportunity to shape the future of a new app in the exciting music and entertainment industry, gain direct ownership, and build a marketing function from scratch makes this a truly exceptional career move.