Guru Field Representative - Atlanta

Brooks Sports, Inc.

Job Overview

Location

US, Remote

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the primary field representative for Brooks Sports, Inc., driving brand presence and product adoption across all retail distribution channels within your designated territory.
• Execute field support strategies designed to increase market share and improve sell-through rates at retail locations through direct engagement with store staff, managers, and buyers.
• Conduct in-store product demonstrations, fittings, and educational sessions to highlight Brooks’ performance technology and runner-first design philosophy.
• Build and maintain strong relationships with retail partners to ensure optimal product placement, visual merchandising, and promotional execution aligned with Brooks’ brand standards.
• Gather and report real-time market intelligence on competitor activity, customer feedback, and retail trends to inform regional and national marketing and product strategies.
• Represent Brooks at local running events, races, and community gatherings to amplify brand awareness, foster loyalty, and connect with the running community.
• Ensure consistent brand messaging across all touchpoints by embodying the company values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving.
• Collaborate with regional sales and marketing teams to align field activities with broader campaign goals and seasonal product launches.
• Maintain accurate records of retail visits, inventory levels, promotional compliance, and customer interactions using company-provided digital tools.
• Act as a brand ambassador by living the Brooks lifestyle — staying active, embracing movement, and inspiring others through personal passion for running and fitness.
• Travel extensively within your assigned territory to visit retail accounts, attend events, and support local running communities, with a requirement to reside within 30 miles of your designated territory.
• Leverage social media platforms, including Instagram (@brooksguruinsider), to document and share authentic field experiences that reinforce brand authenticity and community engagement.
• Provide feedback on product performance and customer preferences to guide future product development and merchandising decisions.
• Maintain a professional, energetic, and approachable presence at all times, reflecting the inclusive and joyful culture of Brooks.

🎯 Requirements

• Must live within 30 miles of the designated territory
• Proven ability to build and maintain strong retail partner relationships
• Passion for running and active lifestyle
• Strong communication and interpersonal skills
• Willingness to travel frequently within assigned territory
• Experience in retail, field sales, or brand ambassador roles preferred

🏖️ Benefits

• Opportunity to work in a mission-driven company centered on movement and community
• Flexible schedule with significant autonomy in managing field activities
• Access to Brooks products and exclusive athlete discounts
• Participation in local running events and community initiatives
• Supportive, collaborative culture rooted in runner-first values
• Professional development opportunities through brand training and retail insights

Skills & Technologies

Remote

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Brooks Sports, Inc.

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About Brooks Sports, Inc.

Brooks Sports designs and markets performance running footwear, apparel, and accessories for men and women worldwide. Founded in 1914 in Philadelphia and now headquartered in Seattle, the company focuses exclusively on running biomechanics, producing cushioned and stability shoes, technical apparel, and accessories sold through specialty retailers, its own e-commerce site, and international distributors. Brooks sponsors elite runners, collegiate teams, and major road races, emphasizing injury prevention and data-driven product development. The brand operates under Berkshire Hathaway’s Fruit of the Loom group and distributes across North America, Europe, Asia Pacific, and Latin America.

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