Job Overview
Location
Toronto
Job Type
Full-time
Category
Marketing
Date Posted
April 5, 2026
Full Job Description
📋 Description
- • Lead and execute content strategy initiatives across products (AR, AP, Analytics), verticals (MSP, Accounting, and beyond), and channels from research to rollout.
- • Conduct and synthesize customer, market, and competitive research to inform messaging, positioning, and content direction.
- • Collaborate with cross-functional teams including Product, Sales, Customer Success, Performance Marketing, and Design to deliver cohesive, high-impact messaging.
- • Own messaging architecture, including brand narrative, product positioning, audience personas, and communications strategies.
- • Establish and evolve brand voice, editorial standards, and content quality frameworks across the organization.
- • Provide strategic direction on channel strategy and content playbooks for product and vertical launches.
- • Mentor and support team members, elevating content quality and fostering a culture of strong storytelling and strategic thinking.
🎯 Requirements
- • 8+ years of experience in content strategy, brand strategy, or a related field within B2B SaaS, FinTech, or a high-growth startup environment.
- • Strong expertise in customer research, messaging frameworks, and positioning strategy.
- • Proven experience owning and driving content strategy at a company level (not just execution).
- • Strong communication skills to collaborate effectively across Product, Marketing, Sales, and executive stakeholders.
- • Experience developing brand voice, editorial standards, and scalable messaging systems.
🏖️ Benefits
- • Competitive salary tailored to your experience, skills, and expertise ($125,000 – $145,000 CAD, plus equity).
- • Equity opportunities so you can share in our growth and success.
- • Unlimited PTO and flexibility when you need it the most.
- • Yearly learning & development stipend to help you grow and do your best work.
Skills & Technologies
About Alternative Payments Ltd.
Alternative Payments Ltd. provides global payment processing infrastructure that enables merchants to accept local bank transfers, e-wallets, and alternative payment methods in more than 30 currencies across Europe, Latin America, and Asia-Pacific. The company offers merchant accounts, fraud prevention, compliance support, and API integrations for e-commerce, SaaS, and marketplace businesses seeking to reduce card dependency and reach underbanked consumers. Founded in 2012, it is headquartered in London with offices in Riga and Singapore.
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