Head of Conversion Rate Optimization at Aios Medical Remote, 125-160k year inc equity

📋 Description

• • Aios Medical is on a mission to revolutionize global healthcare by accelerating the mass-market adoption of consumer biotech products, aiming to enable every human to live at least 100 healthy years. Our immediate focus is on tackling the global obesity crisis by increasing the accessibility of GLP-1 medications. To achieve this, we are developing ClinicOS, an AI-powered clinical operating system that empowers consumer brands to seamlessly offer direct-to-patient healthcare solutions worldwide. This infrastructure will not only support external Brand Partners but also scale our own internal consumer healthcare brands, such as Fella Health (US & UK) and Bolt Pharmacy (UK).
• • As the Head of Conversion Rate Optimization (CRO), you will play a pivotal role in driving the growth and success of Aios Medical. This is a critical, hands-on leadership position where you will be directly responsible for significantly increasing the number of individuals who convert from visitors to paying patients across our diverse funnels. Your primary objective is to make our marketing spend work harder by systematically and reliably improving conversion rates at scale.
• • This role extends beyond superficial changes; you will be empowered to implement both micro and macro testing strategies. This includes optimizing individual steps within conversion funnels, as well as undertaking comprehensive redesigns of entire user flows based on in-depth competitor analysis and innovative hypotheses. You will begin by actively participating in the process: conducting user research, building compelling business cases for initiatives, sketching wireframes, designing rigorous experiments, and collaborating closely with engineering and design teams to ensure rapid deployment.
• • As the CRO engine gains momentum and demonstrates success, you will transition to building and leading a world-class CRO team. This role is designed to address a historical underinvestment in CRO, bringing much-needed structure, rigor, and clarity to our experimentation processes. By establishing a robust experimentation framework, you will ensure that every advertising dollar spent yields maximum return.
• • This is a full-time, fully remote position. You will have the flexibility to work asynchronously within your chosen time zone, with the expectation of being available until midday Pacific Time on weekdays. We foster a family-friendly environment, understanding the demands of personal life, and many team members have children.
• • Reporting directly to the Head of Performance, Dave Lane, and with close oversight from Richie, our CEO, you will be part of an intense and driven leadership team. You will also collaborate closely with the Head of Product, Ben Dowdle, VP Engineering, Gzim Helshani, and Chief of Staff, Joey Gracek.
• • **Key Responsibilities:**
• • **Establish Dominance (Immediate Focus):**
• • Conduct deep, comprehensive funnel analysis across all Aios Medical brands to identify key drop-off points and optimization opportunities.
• • Develop and implement an AI-powered testing roadmap designed to drive rapid and significant conversion lifts.
• • Design, execute, and analyze high-impact experiments within the first 30 days, focusing on measurable improvements.
• • **Build Infrastructure (Foundation for Scale):**
• • Architect a systematic and scalable experimentation framework that ensures consistent and reliable testing.
• • Implement advanced analytics, predictive modeling, and personalization engines to enhance user experience and conversion.
• • Foster a strong testing culture and establish robust processes that support long-term growth and scalability.
• • **Own the Numbers (Accountability and Impact):**
• • Be directly accountable for driving measurable conversion rate improvements across all critical funnels.
• • Track, forecast, and report on the revenue impact of CRO initiatives with absolute clarity and precision.
• • **Scale the Machine (Future Growth):**
• • Build, mentor, and lead a world-class CRO team capable of executing at the highest level.
• • Expand optimization efforts beyond initial funnels to encompass the entire customer journey, including ads, landing pages, email marketing, product experience, and retention strategies.
• • Establish CRO as a compounding competitive advantage for Aios Medical.
• • **Multiply Revenue (Mission Alignment):**
• • Drive systematic improvements in Customer Acquisition Cost (CAC), conversion rates, and Lifetime Value (LTV).
• • Position CRO as the primary revenue efficiency engine that directly funds our mission to help individuals live longer, healthier lives.
• • We are seeking a candidate who possesses proven AI/ML capabilities, with hands-on experience in building and deploying AI-driven optimization systems, not just utilizing off-the-shelf tools. A deep mastery of CRO principles, with at least 7 years of experience leading high-impact programs and a track record of achieving significant conversion improvements at scale, is essential. The ideal candidate will also have experience in building and leading high-performing teams, possess strong technical fluency, and demonstrate a bias for action combined with statistical rigor. Mission alignment and a cultural fit with our core beliefs are paramount.