Head of Creative Content Production

📋 Description

• • iRESTORE is seeking a visionary and hands-on Head of Creative & Content Production to spearhead the evolution of our media operation into an AI-assisted content powerhouse. This is a unique opportunity to build and scale an internal production infrastructure designed for speed, volume, and performance in the rapidly growing direct-to-consumer (DTC) laser hair growth and skincare market. As a category leader trusted by hundreds of thousands and recommended by dermatologists, iRESTORE is committed to restoring confidence through effective, drug-free solutions. We are at a pivotal moment, expanding through e-commerce, retail, and product innovation, and we believe video is the internet's primary language. Your mandate will be to lead the charge in producing highly engaging content at an unprecedented scale and velocity, leveraging AI as a core multiplier to accelerate output, iteration, and learning across all content streams.
• • This is a builder role for a creative operator who excels at thinking in systems. You will be responsible for leading content production across our critical media assembly lines: the Revenue Engine (paid performance) and the Volume Engine (organic social). Our content ecosystem is predominantly focused on short-form, performance-oriented video, blending educational and entertaining elements ('edutainment') to provide real value while remaining highly engaging. This content will be deployed across platforms such as TikTok, Instagram Reels, YouTube Shorts, and YouTube. Your primary objective is to design, launch, and operate an internal production infrastructure that empowers every content stream—paid, organic, brand, lifecycle, and AI-assisted—to move faster and produce superior work without compromising performance. You will collaborate closely with the Growth team to ensure creative output not only protects but actively improves acquisition efficiency while simultaneously elevating brand trust and perception.
• • **Creative Production Infrastructure (Primary Mandate):** You will design and operate iRESTORE's internal production flywheel, a robust system engineered to support multiple, high-velocity content streams. This involves establishing crystal-clear creative inputs, efficient feedback loops, and agile iteration cycles to dramatically increase speed to market. A key aspect of this role is translating raw performance data into actionable creative direction and production priorities, ensuring all content produced aligns seamlessly with the Product Marketing Triangle (Product, Customer, Market). You will champion 'Problem Evangelism,' a critical skill that involves articulating customer pain points with such clarity and empathy that customers recognize their own struggles in your messaging.
• • **Paid & Organic Content Enablement:** Drive ambitious high-volume testing schedules for paid advertisements, establishing scaling protocols that allow winning content to be aggressively amplified. You will be instrumental in producing high-converting formats, including compelling comparison content, studio-quality performance ads, and whitelisting-ready creator content. For organic channels, you will enable rapid 'Viral Hacking' by adeptly adapting trending formats and hooks within extremely tight time windows. Furthermore, you will identify potential 'Unicorn' viral hits from organic feeds that can be strategically leveraged by the paid team for performance scaling, creating a powerful feedback loop between organic discovery and paid amplification.
• • **AI-First Production:** Take ownership of the AI-first production strategy and creative workflows across the entire content engine. You will partner with, and potentially help establish, a dedicated AI Creative Producer to execute these advanced workflows. Your focus will be on building agentic workflows using cutting-edge AI tools to significantly increase output and reduce production friction. Implement high-frequency iteration methodologies, such as 'Static Swarms,' to generate dozens of content variations from a single concept rapidly. Integrate AI as a fundamental multiplier for ideation, scripting, storyboarding, and scalable video production, minimizing the reliance on constant physical shoots. The goal is to drive substantial operational efficiencies and achieve significant cost-per-creative reductions through deep and strategic AI adoption.
• • **Full-Funnel Creative Systems (Web, Email, & Product):** Oversee creative development for key web assets, including the homepage, Product Detail Pages (PDPs), and landing pages, striking a delicate balance between aesthetic elevation and conversion performance. For lifecycle marketing, build modular email template systems that empower managers to self-serve creative needs without design bottlenecks, ensuring all email communications remain performance-driven. You will own and evolve iRESTORE's brand systems, including visual identity, motion frameworks, and modular templates, to guarantee consistency across all customer touchpoints. Initially, you will also own physical product packaging and visual hierarchy, establishing systems that can eventually be delegated to a future hire, ensuring a seamless transition.
• • **Team Leadership & Hands-On Execution:** Lead, mentor, and develop a high-performing team of designers and AI producers. Embrace a player-coach mentality, personally contributing to concepting, scripting, and art-directing creative work while simultaneously building the scalable systems that your team and others will follow. Foster seamless collaboration across departments, ensuring smooth handoffs between organic, paid, and influencer teams to maintain a cohesive and efficient content production pipeline.
• • **What Success Looks Like:** Success in this role will be measured by achieving industry-leading creative velocity across paid, organic, and brand surfaces. You will demonstrate efficiency by improving creative quality and volume without any degradation in key performance metrics like Return on Ad Spend (ROAS), Conversion Rate (CVR), and Customer Acquisition Cost (CAC). Operational excellence will be evident through strong adoption of systems and templates, reducing the growth team's dependency on external agencies. Finally, successful AI integration will be characterized by a production process where a significant portion of content is AI-generated or AI-edited, driving substantial cost savings and accelerating speed to market.