Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing Manager
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • Siro is at the forefront of revolutionizing the field sales landscape, transforming how sales teams learn, perform, and ultimately win. In an era where field sales are the engine of economic growth, many teams are grappling with overwhelming administrative burdens, stretched management resources, and a lack of clear visibility into their operations. Siro is stepping in to redefine this paradigm. We began as an innovative AI-powered coaching platform designed to empower sales representatives to enhance their field performance and achieve better outcomes. Today, our vision has expanded significantly; we are now a comprehensive intelligent companion that not only automates the time-consuming administrative tasks that plague sales reps but also provides managers with critical real-time visibility and empowers executives with foresight to anticipate future trends and challenges.
- • Our sophisticated platform seamlessly integrates with essential systems like Salesforce, leveraging advanced AI to analyze thousands of in-person sales conversations. This deep analysis allows us to surface invaluable insights, automate complex workflows, and ultimately drive superior outcomes across the entire sales organization. Imagine having a proactive, personalized, and intelligent assistant, akin to Iron Man's Jarvis, seamlessly integrated into the tools your teams already rely on – that's the Siro experience. We are building the future of human-AI collaboration within sales, and this journey is just beginning.
- • As the Head of Demand Generation, you will play a pivotal role in scaling qualified pipeline generation across our crucial market segments: Small and Medium Businesses (SMB), Mid-Market, and Enterprise. This strategic position reports directly to our CEO and Co-Founder, placing you at the heart of our growth strategy. Your primary focus will be on developing and executing sophisticated, account-driven Go-To-Market (GTM) strategies specifically designed to penetrate large enterprise prospects. These prospects often have intricate and lengthy buying processes, requiring a nuanced and tailored approach. Simultaneously, you will maintain and grow pipeline generation efforts within our existing SMB and Mid-Market segments, ensuring a balanced and robust pipeline across all tiers.
- • You will be the owner of the entire demand generation funnel, from initial awareness campaigns to the critical handoff to the sales team. This involves implementing rigorous analytics and optimization strategies at every stage to continuously improve conversion rates. A key aspect of this role will be the design and execution of integrated campaigns specifically for enterprise buyers. These campaigns will span multiple channels, including targeted email outreach, strategic paid acquisition, engaging web content, and proactive outbound efforts, all meticulously crafted to resonate with the unique needs and longer sales cycles of enterprise clients.
- • Collaboration is paramount. You will work hand-in-hand with our Sales, Sales Development Representative (SDR), and Revenue Operations (RevOps) teams. This cross-functional partnership will focus on refining account prioritization, optimizing lead routing processes, and accelerating opportunity development. You will be responsible for meticulously tracking and reporting on key performance metrics to executive leadership, providing clear insights into the health and effectiveness of our demand generation efforts. This role offers a unique opportunity to lead the charge in transitioning Siro to an enterprise-focused GTM strategy, significantly influencing the company's trajectory during a critical phase of rapid growth. It's a ground-floor opportunity to build and, in time, lead a high-performing demand generation team as Siro scales. You will enjoy significant executive visibility and have a direct impact on company strategy and resource allocation, making this a truly high-impact position.
🎯 Requirements
- • 6-10 years of B2B demand generation experience with a proven track record in high-growth SaaS companies (Seed-Series C preferred).
- • Deep expertise in account-based marketing (ABM) strategies, including account tiering, personalized campaign development, and sales-marketing alignment for large deal sizes.
- • Full-stack marketing proficiency with hands-on experience across demand generation channels such as paid acquisition, email lifecycle marketing, events, SEO, and website optimization.
- • Strong background in marketing analytics, full-funnel reporting, and ROI measurement, with the ability to present actionable insights to executive leadership.
- • Fluency with marketing technology (Martech) and AI-powered solutions for demand generation, lead scoring, and campaign automation.
- • Demonstrated experience scaling demand generation programs from early stages to generating significant annual pipeline volumes (e.g., $100M+).
🏖️ Benefits
- • High-Impact Role: Lead the transition to an enterprise GTM and influence company trajectory during a pivotal growth phase.
- • Leadership Opportunity: Ground-floor opportunity to build and eventually lead a demand generation team as the company scales.
- • Executive Visibility: Significant influence on company strategy and resource allocation in a high-visibility role.
- • Competitive Salary and Equity: Attractive compensation package including stock options.
- • Comprehensive Health Benefits: Medical, dental, and vision insurance.
- • Remote Work Flexibility: Opportunity to work remotely, fostering work-life balance.
Skills & Technologies
Remote
About Siro, Inc.
Siro, Inc. is a technology company focused on developing and deploying advanced AI solutions. They specialize in creating intelligent platforms that enhance operational efficiency and decision-making across various industries. Their core offerings include AI-powered analytics, machine learning models for predictive maintenance, and custom automation tools designed to streamline complex business processes. Siro aims to empower businesses with actionable insights derived from data, enabling them to achieve greater productivity, reduce costs, and drive innovation. The company is committed to pushing the boundaries of artificial intelligence to solve real-world challenges and deliver tangible value to its clients.
