Head of Growth Marketing

Fresha.com Ltd

Job Overview

Location

London

Job Type

Full-time

Full Job Description

📋 Description

• Lead global performance marketing strategy for Fresha’s B2B and B2C acquisition channels, owning paid search and paid social campaigns across all key markets.
• Manage and scale an in-house performance marketing team responsible for driving scalable, data-driven growth across digital acquisition funnels.
• Optimize paid media spend across platforms including Google Ads, Meta, Instagram, and other major digital channels to maximize ROI and customer lifetime value.
• Collaborate closely with Marketing, Data, Design, and Commercial teams to align creative assets, messaging, and funnel optimization with business objectives.
• Analyze campaign performance using data-driven insights to refine targeting, bidding strategies, and ad creatives for improved conversion rates and cost efficiency.
• Develop and execute automated marketing workflows integrated with Fresha’s AI-powered platform to enhance customer acquisition and retention across beauty, wellness, and self-care sectors.
• Work directly with product and engineering teams to ensure marketing initiatives are supported by robust tracking, attribution models, and API integrations with major tech platforms.
• Own end-to-end campaign lifecycle from planning and budget allocation to execution, measurement, and reporting to senior leadership.
• Identify new growth opportunities in emerging markets and adapt acquisition strategies to local consumer behaviors and regulatory environments.
• Establish KPIs and reporting frameworks to measure the effectiveness of performance marketing initiatives across regions and channels.
• Drive innovation in performance marketing by testing new platforms, formats, and technologies to stay ahead of industry trends in digital acquisition.
• Ensure all marketing activities comply with platform policies, data privacy regulations, and Fresha’s brand guidelines across global markets.
• Serve as the primary point of contact for cross-functional stakeholders on performance marketing strategy, budget alignment, and growth targets.
• Leverage Fresha’s ecosystem of 140,000+ businesses and 450,000+ professionals to inform targeting strategies and campaign personalization.
• Utilize insights from over 1 billion appointments processed to refine audience segmentation and predictive modeling for acquisition campaigns.
• Partner with the Commercial team to align acquisition efforts with merchant onboarding goals and revenue targets across the global marketplace.

🎯 Requirements

• Proven experience leading performance marketing teams in B2B and B2C environments at scale
• Expertise in managing paid search and paid social campaigns across Google, Meta, and Instagram
• Strong analytical skills with proficiency in data-driven decision-making and marketing attribution
• Experience working with AI-powered platforms or SaaS marketplaces in the beauty, wellness, or self-care industry
• Demonstrated success in optimizing customer acquisition cost and increasing lifetime value
• Ability to manage cross-functional teams and align marketing strategy with product and commercial goals

🏖️ Benefits

• Opportunity to lead performance marketing for the world’s leading marketplace in beauty and wellness
• Work with a global team across 15 international offices
• Access to proprietary data from over 1 billion appointments and 450,000+ professionals
• Direct impact on scaling a rapidly growing AI-powered operating system
• Collaboration with major tech partners including Instagram, Facebook, and Google
• Exposure to cutting-edge marketing automation integrated with a full-stack business OS

Skills & Technologies

Onsite

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Fresha.com Ltd

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About Fresha.com Ltd

Fresha.com Ltd operates a cloud-based booking and payments platform for beauty and wellness businesses. Headquartered in London, the company provides free appointment-scheduling software, integrated card processing, and consumer marketplace tools that let salons, spas, barbershops, and fitness studios manage calendars, accept online bookings, send automated reminders, sell products, and process in-store or no-show payments. Founded in 2015 as Shedul, the service rebranded to Fresha in 2020 and now supports tens of thousands of venues across more than 120 countries, processing millions of appointments monthly through web and mobile applications.

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