Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing Manager
Date Posted
February 16, 2026
Full Job Description
📋 Description
- • Are you a visionary leader with a proven track record in scaling e-commerce businesses through innovative growth strategies and data-driven performance marketing? Braineffect, a rapidly expanding leader in the mind nutrition sector in Germany, is seeking a dynamic and results-oriented Head of Growth & Performance Marketing to spearhead our next phase of expansion.
- • At Braineffect, we are driven by a powerful mission: to foster a world that understands and embraces the critical role of mind nutrition in achieving a happy and healthy life. We believe that nourishing the mind is as essential as nourishing the body, and we are at the forefront of this burgeoning industry. As our Head of Growth & Performance Marketing, you will be instrumental in translating this vision into tangible business success, driving customer acquisition, retention, and lifetime value.
- • This is a unique opportunity to shape the future of a fast-growing e-commerce brand. You will be responsible for developing and executing comprehensive growth strategies that encompass all aspects of the customer journey, from initial awareness to loyal advocacy. Your expertise will be crucial in identifying new market opportunities, optimizing existing channels, and pioneering innovative approaches to reach and engage our target audience.
- • Your core responsibility will be to lead and manage all performance marketing channels, including but not limited to Paid Social (Facebook, Instagram, TikTok, Pinterest), Paid Search (Google Ads, Bing Ads), SEO, Affiliate Marketing, Influencer Marketing, and Email Marketing. You will be tasked with setting ambitious but achievable targets for these channels, meticulously tracking performance against KPIs, and continuously iterating to maximize ROI.
- • You will own the entire customer acquisition funnel, from top-of-funnel awareness campaigns to bottom-of-funnel conversion optimization. This involves a deep understanding of customer segmentation, journey mapping, and the development of targeted campaigns that resonate with different audience personas. You will work closely with the content and creative teams to ensure that our messaging is compelling, on-brand, and effective across all touchpoints.
- • A significant part of your role will involve leveraging data and analytics to drive decision-making. You will be responsible for establishing robust tracking mechanisms, analyzing campaign performance, identifying trends, and translating insights into actionable strategies. Proficiency in tools such as Google Analytics, Google Tag Manager, and various advertising platform analytics is essential. You will also be expected to conduct A/B testing and multivariate testing to optimize landing pages, ad creatives, and campaign parameters.
- • Beyond direct performance marketing, you will contribute to broader growth initiatives. This includes exploring new growth levers, such as strategic partnerships, referral programs, and community building. You will stay abreast of the latest industry trends, emerging technologies, and competitive landscape to ensure Braineffect remains at the cutting edge of e-commerce growth.
- • You will manage and mentor a high-performing growth marketing team, fostering a culture of collaboration, innovation, and continuous learning. Your leadership will inspire your team to achieve exceptional results and develop their own skills and expertise.
- • Collaboration will be key. You will work closely with cross-functional teams, including Product, Sales, Operations, and Customer Service, to ensure a cohesive and exceptional customer experience. Your insights will inform product development, marketing strategy, and overall business objectives.
- • Ultimately, your success will be measured by your ability to drive sustainable, profitable growth for Braineffect. This includes increasing customer acquisition volume, improving conversion rates, enhancing customer lifetime value, and expanding our market share. You will be a key player in shaping the strategic direction of the company and contributing directly to our mission of promoting mind nutrition.
- • This role requires a strategic thinker with a hands-on approach, someone who is comfortable diving deep into data while also maintaining a high-level view of the overall growth strategy. If you are passionate about e-commerce, performance marketing, and making a positive impact on people's lives through mind nutrition, we encourage you to apply.
🎯 Requirements
- • Proven experience (5+ years) in a senior growth marketing or performance marketing role, with a strong focus on e-commerce and direct-to-consumer (DTC) brands.
- • Demonstrated success in developing and executing comprehensive growth strategies that have led to significant customer acquisition and revenue growth.
- • Deep expertise across a wide range of performance marketing channels, including Paid Social, Paid Search, SEO, Affiliate Marketing, and Email Marketing.
- • Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions. Proficiency in Google Analytics, Google Tag Manager, and advertising platform analytics is essential.
- • Experience with A/B testing and conversion rate optimization (CRO) techniques.
- • Excellent leadership and team management skills, with a track record of building and motivating high-performing marketing teams.
- • Strategic thinking combined with a hands-on, execution-oriented mindset.
- • Passion for the mind nutrition or health and wellness industry is a significant plus.
🏖️ Benefits
- • Opportunity to lead growth for a fast-growing, mission-driven e-commerce company in a booming industry.
- • Remote work flexibility, allowing you to work from anywhere.
- • Competitive salary and performance-based bonuses.
- • Generous paid time off and holidays.
- • Professional development opportunities and budget for continuous learning.
- • A collaborative and dynamic work environment with a passionate team.
Skills & Technologies
Remote
About Braineffect GmbH
Braineffect is a German company focused on nootropics and cognitive enhancement. They offer a range of products designed to support brain health, focus, memory, and overall mental performance. Their product line includes supplements, vitamins, and functional foods formulated with scientifically backed ingredients. Braineffect aims to provide natural and effective solutions for individuals looking to optimize their cognitive functions for daily life, work, or study. The company emphasizes quality, transparency, and scientific research in its product development, striving to empower users to achieve their full mental potential and improve their well-being through targeted nutritional support.
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