Job Overview
Location
Bamako, Mali
Job Type
Full-time
Category
Product Management
Date Posted
July 6, 2026
Full Job Description
đź“‹ Description
- • Own the local marketing strategy for Mali, fully aligned with business growth targets, market expansion priorities, and brand ambition.
- • Serve as the strategic marketing partner to the General Manager and functional leads including Operations, Sales, Support, and Product teams.
- • Lead comprehensive marketing planning, including budget allocation, resource management, and ROI accountability for all marketing activities in Mali.
- • Collaborate closely with the global marketing team to ensure alignment between local market initiatives and global growth, product, and brand strategies.
- • Lead end-to-end full-funnel marketing campaigns across ATL (Above the Line), BTL (Below the Line), and Social Media channels in Mali.
- • Develop clear, actionable processes and documentation to guide cross-functional teams from campaign ideation through deployment and evaluation.
- • Conduct and lead market intelligence efforts including consumer insights, competitive analysis, brand health tracking, and channel performance measurement.
- • Drive sustainable growth by translating market data into actionable marketing plans that directly impact user acquisition, revenue, and market share.
- • Manage and supervise a local marketing team, providing leadership, mentorship, and performance oversight.
- • Ensure all marketing activities comply with local regulations and cultural norms while maintaining brand consistency across markets.
- • Negotiate and secure high-impact partnerships with media outlets, influencers, community organizations, and other stakeholders to amplify reach and impact.
- • Monitor and report on key performance metrics, using business and financial data to inform decisions—not just marketing KPIs.
- • Operate effectively at both strategic and tactical levels, maintaining clarity and focus while managing multiple priorities.
- • Influence senior cross-functional stakeholders to align diverse teams behind a shared vision for market growth and brand positioning.
- • Anticipate market shifts and adapt marketing strategies quickly in response to changing economic, regulatory, or consumer behavior trends.
- • Embrace innovation by testing new approaches, learning from failure, and iterating rapidly to improve campaign effectiveness.
- • Demonstrate tenacity and persistence in executing marketing initiatives, ensuring delivery even under challenging operational conditions.
- • Travel upcountry in Mali approximately once per month to support field campaigns, partner engagements, and market insights gathering.
🎯 Requirements
- • Degree in marketing, communication, sales, business development, or management
- • At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership
- • Proven experience leading large-scale, multi-channel marketing strategies with measurable commercial impact
- • Experience managing significant marketing budgets and demonstrating strong ROI discipline
- • Fluency in both French and English
🏖️ Benefits
- • Competitive salary calculated using a transparent formula
- • Generous health insurance coverage for employee and dependents
- • 26 weeks of paid parental leave for mothers and 4 weeks for fathers, with subsidized childcare upon return
- • Subsidized gym memberships and fitness classes
- • Airtime reimbursement
- • Free food and access to a beautiful office space
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About WaveMM1 LLC
WaveMM1 LLC operates as a US-based media measurement and analytics company. It provides cross-platform audience and advertising data to media agencies, brands, publishers and ad-tech vendors. The firm ingests television, streaming, digital and social media exposure logs, then applies identity resolution, machine-learning and privacy-safe methodologies to produce unified reach, frequency and outcome metrics. Clients use its dashboards and APIs for media planning, campaign verification, competitive benchmarking and attribution. Founded in 2021, the company is headquartered in New York City and maintains engineering offices in California and London.
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