Job Overview
Location
London - Commercial
Job Type
Full-time
Category
Marketing
Date Posted
May 6, 2026
Full Job Description
đź“‹ Description
- • As Head of Marketing for Media Solutions at The Economist Group, you will lead the strategic marketing function for the advertising and partnerships business, driving pipeline and revenue through innovative, data-informed campaigns and brand positioning that align with sales and commercial goals.
- • You will define marketing strategy, value messaging, and campaign architecture; steward the Media Solutions brand; lead creative direction for sales and marketing assets; engage CMO-level clients through bespoke experiences; represent the business externally; and orchestrate cross-functional execution with sales, product, and central marketing teams.
- • The Economist Group is a globally respected organisation committed to innovation, independence, and rigour, delivering analysis and insights through The Economist, Economist Enterprise, and Economist Education to audiences in 170 countries, empowering individuals and organisations to navigate global challenges.
- • In this role, you will deepen your expertise in B2B marketing strategy, ABM, audience insight, and commercial alignment; build scalable marketing frameworks; influence senior stakeholders; and shape the market presence of a premium media solutions brand while advancing your leadership in a purpose-driven, intellectually rigorous environment.
🎯 Requirements
- • Proven track record of defining marketing strategy that drives pipeline and revenue in complex B2B environments
- • Strong experience marketing advertising, branded content, or partnership offerings to CMOs, brand leaders, and media agencies
- • Experience establishing marketing frameworks and ways of working where none existed, aligning marketing with go-to-market strategy
- • Demonstrated ability to align marketing to sales priorities, account strategies, and deal support
- • Expertise in audience strategy, messaging frameworks, and integrated campaign direction, including ABM for high-value and complex buying groups
- • Ability to lead through influence and work effectively with sales, product, editorial, and central marketing teams
- • Uses research and data to shape positioning, strategy, and programme priorities
🏖️ Benefits
- • Highly competitive pension or 401(k) plan
- • Private health insurance
- • 24/7 access to counselling and wellbeing resources through the Employee Assistance Program
- • Work From Anywhere program allowing up to 25 days per year of remote work from any location with legal right to do so
- • Generous annual and parental leave, plus dedicated days off for volunteering and moving home
- • Free access to all The Economist content, including online subscription, apps, podcasts, and more
Skills & Technologies
About The Economist Group Limited
The Economist Group is a global leader in international affairs, business, and finance. Its flagship publication, The Economist magazine, provides in-depth analysis and opinion on global events. Beyond the magazine, the Group operates a diverse portfolio of businesses. These include Economist Impact, which offers data-driven insights and advisory services for businesses and governments; Economist Intelligence, providing economic forecasting and political risk analysis; and Economist Education, offering executive education programs. The company aims to help individuals and organizations understand the forces shaping the world and make better decisions.
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