Senior Strategist

📋 Description

• • As a Senior Strategist at Kyra, you will be at the forefront of shaping innovative and impactful creator marketing campaigns for a premier beauty client. This role is pivotal in translating brand objectives into compelling, data-driven strategies that leverage the power of creators across key social platforms like TikTok, Instagram, and YouTube.
• • You will lead the entire strategic lifecycle of campaigns, from the initial pitch and concept development through to execution and post-campaign analysis. This end-to-end ownership ensures that every campaign is strategically sound, creatively resonant, and delivers measurable business impact.
• • A core responsibility involves deep audience profiling and understanding creator logic. You will meticulously define target audiences, identify the most suitable creators who align with brand values and campaign goals, and develop precise casting criteria to ensure authentic and effective partnerships.
• • Crafting platform-native campaign concepts is central to this role. You will conceptualize content formats, messaging strategies, and define key performance indicators (KPIs) that are tailored to the unique behaviors and algorithms of each social platform, ensuring maximum reach and engagement.
• • You will be instrumental in developing high-quality briefs and strategic presentations. These documents will serve to inspire and guide both internal teams (Creative, Talent, Paid Media) and external partners (creators), clearly articulating the strategic vision and creative direction.
• • A significant part of your role will focus on defining and refining measurement frameworks. You will establish success metrics beyond basic engagement, including Cost Per View (CPV) and Engagement Rate (ER), ensuring that campaigns are not only creative but also demonstrably effective in achieving commercial objectives.
• • Leveraging data is paramount. You will utilize first-party data, platform analytics, and audience insights to inform every aspect of campaign strategy, from targeting and creative development to ongoing optimization, ensuring a data-driven approach to campaign management.
• • Collaboration is key to success. You will work closely with Client Solutions, Creative, Talent, Paid Media, and Business Development teams to ensure seamless integration of strategy with execution, fostering a cohesive and high-performing campaign delivery process.
• • You will act as a strategic advisor to clients, participating in calls to present strategic recommendations and articulate the rationale behind campaign decisions. Building strong client relationships based on clarity, value, and strategic insight will be crucial.
• • Staying ahead of the curve is essential. You will lead cultural listening, market research, and trend tracking specifically within the dynamic beauty industry. This involves identifying emerging trends, consumer behaviors, and platform shifts.
• • Translating these insights into actionable campaign ideas and identifying new opportunities for brands will be a key contribution. This proactive approach ensures Kyra remains at the cutting edge of creator marketing.
• • You will also support new business development efforts by contributing valuable trend insights, strategic perspectives, and creative ideas for proposals and pitches, helping to secure new and exciting client partnerships.
• • The ideal candidate possesses a strong blend of strategic thinking, creative acumen, and a deep understanding of the beauty industry and its digital landscape. You should be comfortable navigating performance metrics, translating complex data into clear narratives, and presenting ideas with confidence and conviction.
• • This role demands a hybrid thinker who can seamlessly blend analytical rigor with creative intuition. You will be responsible for owning strategy across multiple live campaigns, managing diverse strategic touchpoints, and ensuring consistent delivery of exceptional results.
• • A genuine passion for the beauty industry, social culture, and a desire to push the boundaries of creator content will make you an invaluable asset to our team. You will have the opportunity to shape the future of how brands connect with consumers through authentic creator partnerships.
• • You will be expected to contribute to the continuous improvement of our strategic frameworks and methodologies, sharing best practices and fostering a culture of learning and innovation within the strategy team.
• • Ultimately, you will be the strategic architect behind campaigns that not only capture attention but also drive tangible business outcomes for one of the world's leading beauty brands, solidifying Kyra's position as a leader in AI-powered influencer marketing.