Head of Marketplaces - Brazil

Emma Matratzen GmbH

Job Overview

Location

Lisbon

Job Type

Full-time

Full Job Description

📋 Description

• Lead the strategy, growth, and operational excellence of Emma’s marketplace channels across Brazil, including Amazon, Mercado Livre, and other key platforms.
• Own end-to-end marketplace performance metrics including sales volume, conversion rates, customer acquisition cost, and return on ad spend (ROAS) for the Brazilian market.
• Develop and execute data-driven marketing and promotional campaigns tailored to Brazilian consumer behavior, seasonality, and competitive dynamics.
• Collaborate with local logistics and customer service teams to ensure seamless order fulfillment, returns management, and post-purchase experience aligned with Emma’s brand standards.
• Analyze marketplace performance data to identify opportunities for product assortment optimization, pricing strategy adjustments, and inventory planning.
• Build and maintain strong relationships with marketplace account managers and platform representatives to secure preferred placement, promotional support, and early access to new features.
• Work closely with product, marketing, and content teams to ensure marketplace listings are optimized with high-quality imagery, localized copy, and accurate product information in Portuguese.
• Monitor competitor activity on Brazilian marketplaces and respond with agile pricing, promotion, and positioning strategies to maintain market leadership.
• Manage and mentor a team of marketplace specialists, providing clear goals, performance feedback, and professional development opportunities.
• Report directly to senior leadership on marketplace performance, risks, and growth opportunities, translating insights into actionable business plans.
• Ensure compliance with local Brazilian e-commerce regulations, tax requirements, and consumer protection laws across all marketplace channels.
• Coordinate with the global marketing team to align marketplace campaigns with broader brand initiatives while adapting messaging for cultural relevance in Brazil.
• Identify and pilot new marketplace opportunities in Brazil, including emerging platforms or direct-to-consumer integrations with local retailers.
• Drive customer retention strategies through marketplace-specific loyalty programs, review management, and personalized communication.
• Maintain a deep understanding of Brazilian consumer trends in sleep and wellness products to inform product recommendations and marketing messaging.
• Partner with finance and supply chain teams to forecast demand, manage inventory levels, and prevent stockouts or overstock situations on marketplace platforms.
• Champion a culture of experimentation, testing new ad formats, listing enhancements, and promotional tactics to continuously improve marketplace performance.

🎯 Requirements

• Proven experience leading marketplace operations in Brazil, with deep familiarity with Amazon Brazil, Mercado Livre, and other major local platforms
• Demonstrated success in driving revenue growth and profitability through marketplace channels in a D2C or e-commerce environment
• Strong analytical skills with proficiency in using data tools to track, interpret, and act on marketplace KPIs
• Fluency in Portuguese (native or equivalent proficiency) and professional working proficiency in English
• Experience managing and developing teams of marketplace or e-commerce specialists
• Deep understanding of Brazilian e-commerce regulations, tax structures, and consumer protection laws

🏖️ Benefits

• Competitive salary and performance-based bonus structure
• Flexible working hours and hybrid work model based in Lisbon
• Annual learning and development budget for professional growth
• Private health insurance and dental coverage
• Paid time off and additional leave for personal well-being
• International work environment with colleagues from over 70 nationalities

Skills & Technologies

Onsite

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Emma Matratzen GmbH

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About Emma Matratzen GmbH

Emma Matratzen GmbH is a German sleep-products company that designs, manufactures and sells mattresses, pillows and bedroom accessories direct-to-consumer online and through retail partners. Founded in 2013, the business uses vacuum-packed foam and hybrid mattress technology, operates across more than 30 countries and has received multiple consumer awards for product quality and customer service. The company is headquartered in Frankfurt am Main and maintains additional offices in Lisbon and Manila, focusing on data-driven product development and global e-commerce logistics.

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