Head of New Markets

Alternative Payments Ltd.

Job Overview

Location

Toronto

Job Type

Full-time

Full Job Description

📋 Description

• As Head of New Markets at Alternative Payments Ltd., you will drive the company’s next phase of growth by identifying, validating, and launching into new verticals — starting with accelerating growth in the Accounting Services vertical and evaluating 2–3 additional candidate markets for expansion. You will own the commercial strategy from ideation to execution, ensuring alignment across product, marketing, and sales teams while being accountable for revenue outcomes, not just plans.
• Day to day, you will own the performance of the Accounting Services vertical including quota attainment tied to team results; design and run growth experiments across acquisition channels such as content-led plays, partnership funnels, and event-based strategies; measure outcomes rigorously and document learnings; evaluate new markets for attractiveness using TAM, competitive landscape, and buyer workflow analysis; build detailed go-to-market plans including positioning, ICP, channel strategy, and pipeline targets; advise on conference investment decisions; and ensure cross-functional alignment by setting priorities and keeping sales, marketing, and product teams synchronized on new-market initiatives.
• Alternative Payments is building the financial operating system for SMBs, beginning with MSPs and expanding into accounts payable, AI-powered analytics, and beyond. After five years of perfecting accounts receivable, the company is now closing the loop on money movement to reshape how service businesses operate financially. Headquartered in Toronto with a hybrid work model, the company values transparency, resourcefulness, partnership, boldness, and accountability, and is committed to building a diverse, inclusive team focused on real customer impact.
• In this role, you will develop expertise in vertical market expansion, GTM strategy design, and growth experimentation in B2B SaaS and fintech. You will sharpen your ability to make high-stakes go/no-go decisions, translate strategy into executable plans, and influence executive stakeholders — all while contributing to a platform that could redefine financial operations for thousands of businesses. Success means turning market hypotheses into proven revenue streams and helping scale the company into its next phase of growth.

🎯 Requirements

• 7–12 years of experience in growth, strategy, or business development within B2B SaaS or fintech
• Proven track record of taking at least one new market from concept to revenue-generating status
• Experience working at a company with $3M–$30M ARR that was scaling from one to multiple markets
• Strong communication skills to collaborate effectively across Product, Marketing, Sales, and executive teams
• Ability to switch contexts rapidly — moving from positioning docs to BDR briefs to product reviews to executive presentations in short cycles
• Commitment to testing before scaling, measuring what matters, and openly sharing failures and learnings

🏖️ Benefits

• Competitive salary with total compensation range of $200,000 – $240,000 CAD (OTE)
• Equity opportunities to share in the company’s growth and success
• Unlimited PTO and flexibility for personal needs
• Yearly learning & development stipend for professional growth
• Opportunity to own high-impact projects shaping the future of FinTech and SMB financial operations
• Collaborative, supportive culture that values transparency, resourcefulness, partnership, boldness, and accountability

Skills & Technologies

Hybrid

$200k-240k

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Alternative Payments Ltd.

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About Alternative Payments Ltd.

Alternative Payments Ltd. provides global payment processing infrastructure that enables merchants to accept local bank transfers, e-wallets, and alternative payment methods in more than 30 currencies across Europe, Latin America, and Asia-Pacific. The company offers merchant accounts, fraud prevention, compliance support, and API integrations for e-commerce, SaaS, and marketplace businesses seeking to reduce card dependency and reach underbanked consumers. Founded in 2012, it is headquartered in London with offices in Riga and Singapore.

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