Job Overview
Location
London
Job Type
Full-time
Category
Sales
Date Posted
July 9, 2026
Full Job Description
📋 Description
- • Lead and build a high-performing SMB Sales organization across the UK/I, DACH, and France, driving predictable, scalable growth by raising the performance bar and creating a culture of accountability and execution excellence.
- • Lead and coach a team of 8 Account Executives across multiple European markets, hiring, developing, and performance managing exceptional sales talent while running rigorous pipeline and forecast reviews to drive accountability and visibility.
- • Standardize and enforce sales processes across regions, improve individual and team performance through hands-on deal coaching, and drive adoption of best practices in messaging, qualification, and GTM execution.
- • Partner closely with Sales Leadership, RevOps, Enablement, and Marketing to achieve revenue targets, using data and performance insights to continuously improve forecast accuracy, pipeline quality, and sales productivity.
🎯 Requirements
- • 5–8+ years of experience in B2B SaaS sales, including 2–4+ years leading Account Executive teams.
- • Proven success hiring, coaching, and developing high-performing sales teams.
- • Strong track record of improving performance in underperforming or unstructured environments.
- • Hands-on leadership style with experience in outbound-heavy SMB or mid-market sales environments.
- • Strong analytical and operational mindset with experience using pipeline and forecast data to drive execution.
- • Experience leading teams across multiple European markets is a plus; fluent in English; German or French is a strong plus.
🏖️ Benefits
- • Work on digitalizing core operating systems for food distributors, automating orders, sales and payments in a system that still largely runs on calls and spreadsheets.
- • Join a global team across 6 countries and 40+ nationalities, building a company that has raised $300M+ and reached unicorn status (~$1.2B valuation).
- • Competitive compensation, equity, health and wellbeing support, and long-term benefits like a sabbatical (all localized by office).
- • Real ownership and the support to do your best work while collaborating with people who want to own outcomes in a messy, real-world system and make it work at scale.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Choco GmbH
Choco is a B2B food wholesale marketplace that connects restaurants and food businesses with their suppliers. The platform digitizes the ordering process, making it more efficient, transparent, and sustainable. Restaurants can easily browse products, place orders, and manage deliveries, while suppliers gain access to a wider customer base and streamlined order management. Choco aims to reduce food waste and improve the overall efficiency of the food supply chain by leveraging technology. The company operates in several European markets, serving a diverse range of food businesses from small cafes to large catering companies.
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