Job Overview
Location
Paris - Full Remote
Job Type
Full-time
Category
Marketing
Date Posted
April 11, 2026
Full Job Description
đź“‹ Description
- • As the Head of User Acquisition at Yubo, you will lead the global user acquisition strategy to drive sustainable growth for the Social Discovery app, focusing on performance marketing, creative strategy, ASO, and channel diversification to improve acquisition efficiency and reduce cost per registration.
- • You will own and optimize a multi-million dollar monthly performance marketing budget across platforms including Instagram, TikTok, Snap, Google, Reddit, Apple Search Ads, and more, while leading media buying, bidding, audience targeting, creative testing, and budget allocation with a data-driven approach.
- • You will partner closely with Product, Engineering, Data, and Brand Marketing teams to align paid and organic efforts, improve funnel performance, and build reporting frameworks that measure campaign performance, incrementality, and investment efficiency.
- • You will lead, coach, and grow a high-performing team of User Acquisition specialists and creative strategists, establishing a 12-month plan to scale acquisition across 10+ countries, with a strong focus on the US market, and driving a 50% increase in new users within six months while maintaining ROAS and cost-per-signup targets.
🎯 Requirements
- • 10+ years of experience in user acquisition, growth marketing, or performance marketing for a B2C consumer app, preferably in social, gaming, or dating.
- • Proven track record of efficiently scaling paid acquisition across multiple markets with a data-driven approach, including managing significant monthly marketing budgets, especially in the US.
- • Deep expertise in Meta, TikTok, Google Ads, Apple Search Ads, and programmatic advertising, with experience in incrementality testing, attribution models, and understanding of GDPR, iOS ATT, and Google Privacy Sandbox impacts.
- • Leadership experience building and managing high-performing growth teams, with a strong grasp of what makes Gen Z creative effective and how to scale it authentically.
🏖️ Benefits
- • Highly competitive salary range plus equity in the company.
- • Highly flexible remote work policy with only 2 days in the office per month and monthly team events.
- • Comprehensive health insurance coverage for you and your family, fully paid by Yubo through Alan.
- • Additional parental leave, access to nurseries and daycare facilities in France, and coverage for external professional events and meetups.
Skills & Technologies
REST
iOS
Android
Design
Remote
About Yubo
Yubo, a social discovery platform where users aged 13-25 create live video rooms, swipe to make new friends, and join interest-based communities. Headquartered in Paris, the company uses age-verification and real-time moderation to promote safer interactions among teens and young adults worldwide.
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