Influencer Marketing Specialist

📋 Description

• • As an Influencer Marketing Specialist at Scale Army Careers, you will be at the forefront of transforming our client's influencer marketing efforts from a fragmented, ad hoc approach into a structured, revenue-driving growth engine. This is a unique opportunity to build and scale an entire function from the ground up within a fast-growing, founder-led home décor company that has achieved significant scale across direct-to-consumer, marketplaces, and major retail partners.
• • You will be instrumental in identifying, vetting, and recruiting a robust pipeline of at least 50 qualified creators across key platforms like TikTok, Instagram, YouTube, and Amazon. A strong emphasis will be placed on cultivating relationships with nano and micro-influencers, recognizing their authentic connection with audiences and their potential for driving meaningful engagement and conversions.
• • A core responsibility will be to build and meticulously maintain a segmented creator database. This database will be categorized by influencer tier, platform, content specialty, engagement benchmarks, and historical performance data, enabling strategic outreach and partnership development.
• • You will foster long-term, mutually beneficial relationships with top-performing creators through personalized communication, tailored partnership structures, and a deep understanding of their content and audience. This includes managing inbound creator inquiries, negotiating terms, drafting contracts, and establishing fair compensation models.
• • Onboarding new creators will be a streamlined process, ensuring they are equipped with necessary contracts, product seeding coordination, clear creative briefs, brand guidelines, and logistical support to facilitate successful collaborations.
• • You will design and execute comprehensive seasonal influencer campaigns that are strategically aligned with overarching marketing priorities and new product launches. This involves coordinating a significant volume of influencers, typically 25-50 per month, to execute synchronized posting windows that maximize reach, impact, and brand visibility.
• • Developing and maintaining monthly influencer calendars will be crucial, ensuring alignment with broader marketing initiatives, promotional calendars, and key retail moments.
• • You will create standardized, yet adaptable, creative briefs, detailed shot lists, and clear content guidelines to empower creators and ensure brand consistency while allowing for their unique creative expression.
• • Managing the end-to-end campaign process includes overseeing deliverables, adhering to posting schedules, facilitating content approvals where necessary, and securing appropriate usage rights for creator-generated content.
• • A key initiative will be to launch and manage structured pilot programs across new and emerging platforms, innovative retail initiatives, and various marketplace channels, expanding the company's influencer footprint.
• • You will build and scale sophisticated influencer programs tailored to the unique dynamics of TikTok, Instagram, YouTube, Amazon, and other relevant emerging platforms.
• • This includes testing and optimizing platform-specific strategies, such as leveraging short-form video trends, creating evergreen content, exploring live commerce opportunities, and developing effective marketplace influencer programs.
• • Coordinating and scheduling live streaming events will be a vital component to drive real-time audience engagement, foster community interaction, and boost immediate conversions.
• • Continuous monitoring of platform trends, algorithm changes, and emerging opportunities will be essential to maintain a competitive edge and adapt strategies proactively.
• • Implementing robust tracking mechanisms using unique promo codes, affiliate links, and defined attribution windows will be critical for measuring campaign effectiveness.
• • You will build and maintain comprehensive performance dashboards that provide clear visibility into key metrics such as reach, engagement rates, click-through rates (CTR), conversion rates, revenue generated, and return on ad spend (ROAS).
• • Delivering insightful monthly performance recaps, highlighting key learnings and actionable optimization recommendations, will be a regular requirement.
• • Tracking creator-level performance will enable the identification of VIP ambassadors and the cultivation of long-term, strategic partnerships.
• • You will proactively flag high-performing content for potential paid amplification and reuse across other marketing channels, maximizing content ROI.
• • Providing clear and concise ROI reporting and attribution summaries to leadership will be essential for demonstrating the value of influencer marketing.
• • Close collaboration with Marketing and E-Commerce teams is paramount for aligning influencer strategies with broader business objectives, budget allocation, product selection, and campaign planning.
• • Partnering with the Creative team to ensure content standards are met and to facilitate the effective reuse of user-generated content (UGC) for paid advertising, email marketing, and website content.
• • Coordinating with the Paid Media team to ensure seamless integration of influencer content into paid amplification and retargeting strategies.
• • Sharing valuable creator feedback with Product teams to inform product development and innovation.
• • Regularly reporting progress, key insights, and future growth plans to leadership.
• • Building and maintaining essential operational tools, including influencer trackers, partnership rosters, and posting calendars.
• • Managing contract tracking, ensuring timely delivery of all agreed-upon deliverables, and overseeing content usage rights.
• • Coordinating the logistics of product seeding and managing associated inventory workflows.
• • Organizing and maintaining a comprehensive library of UGC assets for easy access and utilization.
• • Documenting all processes and developing scalable frameworks to support future team growth and operational efficiency.
• • Developing strategic quarterly roadmaps focused on program expansion and the growth of the influencer channel.
• • Identifying and nurturing long-term ambassador opportunities and exclusive partnerships that align with brand values.
• • Building specialized frameworks for influencer programs tailored to specific retail initiatives and partnerships.
• • Supporting the seamless integration of new brands into the existing influencer ecosystem.
• • Testing and refining advanced compensation and incentive models to maximize creator motivation and performance.
• • Success in this role will be defined by the establishment of a fully built and consistently activated influencer pipeline, driving regular monthly campaigns. You will be responsible for ensuring clear ROI visibility and comprehensive reporting across all influencer activities. Coordinated creator programs will directly contribute to measurable revenue and engagement growth. Internal dependencies on other teams for influencer coordination will be significantly reduced, and scalable processes and frameworks will be established, ready for future team expansion. This role offers a unique opportunity to build and own a high-impact growth channel from its inception, working directly with leadership, collaborating across diverse teams, and transforming influencer marketing into a predictable and powerful revenue engine within a fast-paced, ownership-driven environment designed for learning, growth, and visible impact.