Lead - Americas Partner Marketing

📋 Description

• • Own the end-to-end partner marketing strategy for the Americas, translating Freshworks’ ambitious growth targets into quarterly joint marketing plans with top-tier distributors, VARs and resellers across North America (US) and LATAM (Brazil, Mexico, Subtropical South America).
• • Architect localized go-to-market motions that resonate in each sub-region—crafting culturally relevant messaging, translating assets into Portuguese and Spanish, and ensuring every campaign feels native to the partner’s market while remaining unmistakably Freshworks.
• • Design and deliver high-impact co-marketing programs that move the revenue needle: interactive webinars, executive roundtables, digital ABM campaigns, partner-hosted field events and curated industry sponsorships that generate MQCs, SAOs and measurable pipeline.
• • Build and distribute “campaign-in-a-box” kits that empower partners to execute with minimal lift—playbooks, email sequences, social copy, landing pages, battle cards and demo scripts—then coach them on best-practice deployment to maximize MDF ROI.
• • Steward the MDF lifecycle from annual planning through quarterly re-forecasting: set investment tiers, review proposals, negotiate performance guarantees, track spend in SFDC and present ROI dashboards to Channel Sales VPs and Finance.
• • Sit shoulder-to-shoulder with Channel Sales leadership in weekly pipeline calls, aligning marketing calendars to sales priorities, removing friction in co-sell motions and ensuring every dollar spent is tied to a named opportunity.
• • Cultivate partner advocacy by identifying marquee customer wins, co-authoring case studies, securing joint press releases and orchestrating reference calls that turn partners into vocal Freshworks champions.
• • Establish a rigorous measurement framework—track MQCs, SAOs, influenced pipeline and closed-won revenue by partner tier and program type; publish monthly scorecards and quarterly business reviews that spotlight what’s working and what needs rapid iteration.
• • Maintain operational excellence: keep program calendars, partner portals, asset repositories and SFDC campaign hierarchies current so field reps and partners always know where to find the latest resources.
• • Serve as the cultural bridge between Freshworks’ global Product Marketing team and regional partners—translating roadmap updates into partner-ready battle cards, running enablement bootcamps and ensuring every seller can pitch new capabilities with confidence.
• • Represent partner marketing in executive QBRs with distributor CEOs, VAR presidents and reseller GMs—presenting joint pipeline achievements, negotiating deeper MDF commitments and co-creating the next wave of growth initiatives.
• • Champion diversity of thought across the Americas ecosystem—surface insights from LATAM partners on competitive dynamics, feed US market feedback into global campaigns and ensure every region feels heard and valued.
• • Foster cross-functional collaboration with Sales, Partnerships, Product, Customer Advocacy and Field Marketing to weave partner stories into global events, product launches and customer advisory boards, amplifying reach and credibility.