Lead, Content Library - Americas

Ashby Inc.

Job Overview

Location

Remote - North America

Job Type

Full-time

Full Job Description

📋 Description

• Lead, Content Library - Americas at Ashby Inc. is a strategic, product-minded role focused on transforming the company’s content ecosystem into a self-reinforcing, high-leverage system that maximizes the long-term value of every piece of content created.
• You will own Ashby’s content library as a living product — defining its structure, optimizing its discoverability, maintaining its quality, and ensuring it compounds in value over time through intentional distribution, refresh cycles, and technical excellence.
• This role sits at the intersection of content strategy, technical SEO/AEO, product thinking, and systems design — partnering with Content Leads, Product, Marketing, and Design to elevate underutilized assets like YouTube, Ashby Academy, and archival reports into powerful, evergreen growth engines.
• You will not create net-new content as a primary function; instead, you will enable the entire content team to achieve greater impact by building the infrastructure, processes, and systems that make their work more discoverable, reusable, and impactful over time.
• You will define and evolve Ashby’s content architecture — including URL structure, internal linking, content hierarchy, and metadata standards — ensuring that blog posts, podcast episodes, Talent Trends Reports, conference sessions, and Academy materials form a cohesive, navigable knowledge ecosystem.
• You will lead the company’s approach to Answer Engine Optimization (AEO) and technical SEO, shaping how Ashby’s unique content (data reports, expert talks, podcasts) surfaces in AI-driven and traditional search without resorting to generic listicles or keyword stuffing.
• You will build and operate a continuous content refresh engine — conducting regular audits, identifying outdated or underperforming assets, prioritizing updates or consolidations, and driving execution across Content Leads to maintain a high-trust, high-value library.
• You will design and implement an evergreen GTM engine for content — creating systems to resurface and redistribute existing assets based on relevance, timing, market moments, and user intent (e.g., republishing a conference talk during hiring season, surfacing a report snippet in a sales enablement flow).
• You will take full ownership of underutilized distribution surfaces — particularly YouTube — defining publishing strategy, optimization workflows (titles, descriptions, tags, transcripts, thumbnails), and integration pathways back to the core content library and Ashby Academy.
• You will partner closely on Ashby Academy and future knowledge-based experiences — ensuring educational content is structured, maintained, and scalable, with seamless user journeys between the main site and Academy platforms.
• You will help develop new, scalable content systems — such as an expert contributor database, structured knowledge bases, or programmatic content formats — that combine community input, SEO/AEO, and product thinking to create inherently compounding assets.
• You will influence without direct authority — collaborating with strong individual contributors across Content, Data, Design, Product, and Marketing to align on standards, prioritize work, and drive adoption of new systems.
• You will zoom out to define long-term content strategy and zoom in to fix tactical details — from URL slugs and schema markup to YouTube metadata and internal linking patterns — ensuring consistency and excellence at every layer.
• You will measure success not by volume of new content, but by increased engagement, time-on-site, search visibility, content reuse rates, and the lift in performance of existing assets over time.

🎯 Requirements

• Proven experience owning or managing large, complex content libraries or knowledge systems — including responsibility for structure, maintenance, optimization, and distribution across multiple formats (e.g., blog, video, reports, podcasts, learning platforms).
• Deep technical understanding of SEO fundamentals (crawlability, indexing, site architecture, internal linking, schema markup) and hands-on experience implementing improvements that increased organic visibility or engagement.
• Strong grasp of Answer Engine Optimization (AEO) and how LLMs and AI-driven search consume content — with ability to design content structures that perform well in conversational and generative search contexts without compromising editorial integrity.
• Experience building and running content refresh or optimization programs — including conducting audits, identifying update opportunities, prioritizing work, and coordinating cross-functional execution.
• Demonstrated ability to partner with creators (writers, designers, videographers, podcasters) to improve distribution and leverage of their work — without creating content yourself as a primary output.
• Comfort working in ambiguous, 0→1 environments — defining what “great” looks like for a new function, building systems from first principles, and iterating based on feedback and data.

🏖️ Benefits

• Competitive salary and equity compensation.
• Unlimited PTO with a recommended four weeks per year and active encouragement to take time off.
• Twelve weeks of fully paid family leave in the US, with plans to expand internationally.
• $100/month education budget, with manager approval for higher-cost items like conferences.
• Top-notch health insurance for employees and dependents in the US, with 100% of premiums covered by Ashby.
• Generous equipment, software, and office furniture budget to support remote productivity and comfort.

Skills & Technologies

Senior

Remote

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Ashby Inc.

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About Ashby Inc.

Ashby provides recruiting software that combines applicant tracking, candidate relationship management, and analytics in a single platform. It enables recruiting teams to manage pipelines, schedule interviews, communicate with candidates, and generate reports using customizable workflows and automation. The platform integrates with email, calendars, and other recruiting tools to consolidate data and streamline hiring processes. Founded in 2018, Ashby serves high-growth technology companies and enterprises seeking to improve hiring efficiency and make data-driven recruiting decisions.

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