Lead Media Buyer

📋 Description

• • Are you a data-driven performance marketer with a passion for scaling growth engines? Sintra is seeking a highly motivated and experienced Lead Media Buyer to take ownership of our paid social acquisition strategy and execution. This is a pivotal role where you will be instrumental in driving the discovery of Sintra by small business owners, transforming our paid channels into a predictable, scalable, and highly effective growth engine. At Sintra, we believe in empowering small businesses with AI helpers that act as true teammates, handling tasks like customer replies, social media posting, and data analysis. Our mission is to provide tangible, impactful support to entrepreneurs who often work alone, and your role as Lead Media Buyer is crucial to reaching them.
• • This position is far more than just managing ad campaigns; it's about strategic ownership of significant budgets, identifying and unlocking new avenues for scale, and meticulously building robust systems that consistently attract high-intent customers. You will be the architect of our paid social success, responsible for developing and implementing strategies that drive meaningful user acquisition.
• • Key Responsibilities:
• • Develop and execute a comprehensive paid social media strategy, with a primary focus on Meta platforms (Facebook and Instagram), and expanding into emerging channels such as TikTok and AppLovin.
• • Manage and strategically allocate substantial budgets across various paid social channels, ensuring optimal return on investment and maximizing overall impact.
• • Make critical, data-informed decisions regarding budget scaling, pausing underperforming campaigns, and reallocating resources to capitalize on high-performing opportunities.
• • Drive campaign scale by taking initiatives from early-stage traction to significant, sustainable volume, demonstrating a keen ability to identify and exploit growth opportunities.
• • Collaborate closely with the creative team to develop and test hypotheses, explore new audience segments and creative angles, and systematically translate learnings into repeatable, high-performing campaigns.
• • Own the performance metrics across the entire customer acquisition funnel, from initial awareness to conversion, and effectively communicate key insights, performance trends, and strategic recommendations to stakeholders.
• • Analyze campaign performance data rigorously, identifying trends, opportunities, and areas for improvement to continuously optimize for efficiency and effectiveness.
• • Stay abreast of the latest trends, platform updates, and best practices in paid social media advertising to maintain a competitive edge.
• • Contribute to a culture of experimentation and continuous learning, fostering an environment where data-driven insights lead to actionable strategies.
• • Build and maintain strong relationships with platform representatives to leverage new features and opportunities.
• • Proactively identify and mitigate risks associated with paid media campaigns, ensuring budget efficiency and performance stability.
• • Contribute to the overall marketing strategy by providing insights from paid social performance.
• • You will be empowered to operate with a high degree of autonomy, taking full accountability for the success of your initiatives.
• • This role offers a unique opportunity to shape the future of how small businesses discover and adopt Sintra, directly impacting our growth trajectory and the success of our users. Your work will directly contribute to our mission of empowering entrepreneurs worldwide.