Lead Product Manager, Organic & AI Discovery

A Place for Mom, Inc.

Job Overview

Location

Austin, TX

Job Type

Full-time

Full Job Description

📋 Description

• We are looking for a Lead Product Manager to own how families discover, trust, and choose A Place for Mom across organic search, AI-mediated discovery, and emerging surfaces, and to build the product-led growth systems that turn discovery into qualified, high-intent demand.
• You will design and ship the product systems that drive sustained organic acquisition in a category where trust, authority, and decision quality are everything.
• This is a product role with deep SEO expertise required, not an SEO role with product seasoning.
• If you have spent your career shipping product surfaces that move organic acquisition, with a strong SEO foundation and a working point of view on how the search landscape is evolving, this is for you.
• Own the product strategy and roadmap for how APFM's owned properties perform across the traditional, AI-mediated, voice, and agentic search landscape.
• Translate SEO signals, algorithm shifts, and discovery changes into product decisions and roadmap prioritization; partner with specialist practitioners who own day-to-day execution.
• Define and evolve how A Place for Mom shows up across the full AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints.
• Monitor and interpret shifts in AI platform behavior, search landscape changes, and evolving distribution surfaces, and translate them into internal product guidance, guardrails, and prioritization.
• Evolve existing AI discovery measurement framework and tooling as the ecosystem develops and new channels come online that require new measurement approaches.
• Build acquisition loops into the product surface: Sharing, comparison tools, decision aids, community-driven content surfaces.
• Partner with Product peers to embed PLG mechanics in core flows that compound organic acquisition without paid spend.
• Define metrics, baselines, and targets for organic and AI discovery; size opportunities, set hypotheses, and lead learning agendas.
• Translate ambiguous, evolving discovery signals into actionable product bets and clear investment recommendations.
• Senior care is a Your Money Your Life category; embed authority, expertise, and trust signals into product surfaces and content systems.
• Ensure the signals AI systems use to evaluate credibility, including review integrity, content quality, and decision support depth, are reflected accurately in what we build.
• Develop and maintain a point of view on AI disintermediation risk and ensure the product roadmap accounts for it.
• APFM's leadership position in AI search citation share is maintained and extended into new surfaces and query types as the landscape evolves.
• Organic acquisition growth in high-intent segments is accelerating, with a clear product roadmap driving continued improvement.
• At least one new distribution surface, such as an MCP integration, voice endpoint, or agentic integration, is live and attributable.
• The AI discovery measurement framework has evolved to account for new channels and surfaces that didn't have measurement approaches when you arrived.
• Trust and authority signals are meaningfully strengthened in the product surface, with a clear and defensible point of view on how APFM wins in an AI-mediated world.
• At least one product-led growth loop is live inside a core flow and compounding organic acquisition without paid spend.
• 7–10+ years of experience in SEO, organic growth, product strategy, or related roles.
• Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that moved organic acquisition outcomes, not just advising on them.
• A working point of view on how the search landscape is evolving: how AI-mediated discovery works, how to instrument and influence it, and where it's heading.
• Comfort with ambiguous, evolving data sets and the ability to build measurement approaches where none exist yet.
• Strong opinions on trust-sensitive, YMYL content and product systems.
• Proven ability to write clear requirements, run experiments, partner closely with engineering, and own delivery end-to-end.
• Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces.
• Experience managing or mentoring other practitioners; a track record of elevating the product intuition and execution quality of the team around you.
• Bonus: marketplace or aggregator experience, regulated or health-adjacent domains, prior GEO work, MCP or agentic distribution experience.
• Mission-driven work that helps families make meaningful, high-stakes decisions.
• The opportunity to shape organic and AI discovery strategy at a pivotal moment in the search-to-AI transition.
• A role that combines deep SEO expertise, AI discovery strategy, and product-led growth — three skill sets that rarely sit in one seat.
• High-leverage influence across multiple products and cross-functional partners.
• The chance to define how SEO, generative engine optimization, and product-led growth evolve together.
• Base Salary: $165,000 – $195,000.
• Bonus: 10% Corporate Bonus.
• Benefits:
• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off.

🎯 Requirements

• 7–10+ years of experience in SEO, organic growth, product strategy, or related roles.
• Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that moved organic acquisition outcomes, not just advising on them.
• A working point of view on how the search landscape is evolving: how AI-mediated discovery works, how to instrument and influence it, and where it's heading.

🏖️ Benefits

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

Skills & Technologies

Product Management

Senior

Onsite

$165k-195k

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A Place for Mom, Inc.

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About A Place for Mom, Inc.

A Place for Mom is a senior-living referral service that helps families find assisted living, memory care, independent living, and in-home care options across the United States and Canada. The company provides personalized guidance from local advisors, conducts facility background checks, and offers cost and availability information. Revenue is generated through referral fees paid by participating communities when placements are made. Founded in 2000, it is headquartered in Seattle and partners with thousands of senior-living providers nationwide.

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