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Job Overview
Location
Chennai
Job Type
Full-time
Category
Product Management
Date Posted
December 21, 2025
Full Job Description
đź“‹ Description
- • Own the end-to-end GTM strategy for Freshworks’ next-generation product line, translating complex technical capabilities into crisp, differentiated value propositions that resonate with IT, CX, and operations leaders worldwide.
- • Craft and continuously refine product positioning, messaging, and competitive narratives that cut through crowded SaaS markets, ensuring every asset—from website copy to demo scripts—tells a cohesive story that elevates brand perception and accelerates pipeline velocity.
- • Architect and scale a content engine that produces high-impact assets: thought-leadership whitepapers, ROI calculators, interactive demos, customer case studies, and snackable enablement snippets that arm sales and CS teams to win and expand deals.
- • Partner with demand-gen, lifecycle, and field marketing to design integrated campaigns that generate qualified pipeline, increase product-qualified leads (PQLs), and shorten time-to-value for new customers.
- • Build and deliver sales enablement programs that include battlecards, objection-handling guides, competitive teardowns, and certification workshops—measured by win-rate uplift and sales confidence scores.
- • Drive feature adoption and expansion revenue by designing in-product messaging, email nurtures, webinars, and customer advisory boards that turn first-time users into power users and vocal advocates.
- • Act as the authoritative voice of the customer inside Freshworks: synthesize win/loss interviews, NPS feedback, usage analytics, and market research into actionable insights that steer roadmap prioritization and pricing strategy.
- • Represent Freshworks on stage and in media as a product evangelist—presenting at industry conferences, hosting webinars, and contributing to analyst briefings to cement our reputation as an innovation leader.
- • Lead cross-functional squads across product, sales, CS, and growth to deliver launches on time and under budget, using agile project-management rituals, clear KPIs, and transparent dashboards.
- • Establish and own key metrics: ARR influenced, pipeline sourced, win-rate improvement, feature adoption velocity, and customer expansion MRR—reporting progress to exec staff monthly and iterating ruthlessly.
- • Mentor and up-level a high-performing team of product marketers, fostering a culture of experimentation, customer obsession, and data-driven storytelling that becomes a competitive moat for Freshworks.
- • Continuously scan the competitive and technology landscape, translating emerging trends in AI, automation, and digital experience into forward-looking narratives that keep Freshworks three steps ahead of the market.
🎯 Requirements
- • 7+ years of B2B SaaS product-marketing experience with proven ownership of end-to-end GTM for new products or major feature releases.
- • Demonstrated ability to craft differentiated positioning and messaging that drove measurable pipeline growth and competitive wins.
- • Exceptional storytelling skills—able to translate technical features into business value for IT, CX, and finance personas.
- • Strong analytical mindset with hands-on experience using product-usage data, win/loss insights, and marketing attribution to refine strategy.
- • Nice-to-have: prior experience marketing to mid-market or enterprise ITSM, CRM, or customer-experience platforms.
🏖️ Benefits
- • Opportunity to shape the GTM narrative for a high-growth, globally recognized SaaS brand serving 65,000+ customers.
- • Flexible hybrid work model with modern Chennai office and quarterly off-sites that celebrate wins and foster team bonding.
- • Comprehensive health coverage for employee and family, plus wellness stipend and mental-health days.
- • Annual learning budget, internal leadership labs, and clear pathways to director-level roles within 18–24 months.
Skills & Technologies
Senior
Onsite
Hybrid
About Freshworks Inc.
Freshworks Inc. provides cloud-based customer engagement and employee experience software. Its suite includes products for customer support, sales automation, marketing, IT service management, and HR service delivery. The company serves small and medium-sized businesses as well as enterprises across industries. Founded in 2010 and headquartered in San Mateo, California, Freshworks offers integrated SaaS applications designed to improve customer satisfaction and employee productivity.
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