Lifecycle Director

Polymarket Inc.

Job Overview

Location

New York

Job Type

Full-time

Full Job Description

📋 Description

• The Growth team at Polymarket is building out a Customer Marketing function from the ground up, and lifecycle is central to that bet.
• We're hiring a Lifecycle Director who will own the customer journey end-to-end, set the strategy, define the roadmap, and be accountable for the commercial outcomes that come out of it.
• The assignment will be scoped to your strengths and where the business needs the most lift at the time of hire, across acquisition and onboarding to retention and reactivation.
• You'll direct shared campaign and execution resources, partner with data and martech, and own the results narrative for your area.
• This hire matters because lifecycle at Polymarket is still early, and there's real opportunity to build something that doesn't exist yet, define the playbook, prove what works, and set the foundation for a team that scales with it.
• If you want ownership over a meaningful piece of a fast-growing consumer product with a clear line of sight from your work to revenue, this is the role.
• You'll own the strategic roadmap for an assigned lifecycle stage, from goal-setting to execution oversight to results, with clear KPIs and a results narrative you write and defend.
• You'll design customer journeys, messaging strategy, and engagement cadence across email, push, and SMS, iterating based on performance data and user behavior.
• You'll brief and prioritize shared campaign execution resources against lifecycle goals, holding the team accountable to timelines and quality without direct management authority.
• You'll partner with data and martech teams to instrument flows, validate test setups, and ensure you have clean measurement in place before campaigns go live.
• You'll build a structured test-and-learn program for your lifecycle stage, with clear baselines, documented hypotheses, and a repeatable cadence that compounds over time.
• You'll pull and analyze performance data regularly, connecting lifecycle metrics directly to retention curves, reactivation revenue, and LTV impact, not just open rates.
• You'll develop a scalable playbook for your area that documents what works and sets the foundation for a dedicated execution hire as the team grows.

🎯 Requirements

• 5 or more years in CRM, lifecycle, or retention marketing, with direct ownership of a customer lifecycle stage and measurable commercial outcomes you can speak to specifically.
• Demonstrated ability to connect lifecycle tactics to business outcomes.
• Experience directing execution talent in a shared or matrixed environment.
• A track record of structured experimentation.
• Strong written communication skills.

🏖️ Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories

Skills & Technologies

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Onsite

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Polymarket Inc.

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About Polymarket Inc.

Polymarket is a decentralized prediction market platform that allows users to trade on the outcomes of future events. Operating on blockchain technology, it enables individuals to bet on a wide range of topics, including politics, current events, and cryptocurrency. The platform facilitates transparent and trustless trading by leveraging smart contracts, ensuring that payouts are automatically executed based on verified event resolutions. Polymarket aims to democratize information and provide a novel way for people to engage with and profit from their insights into the future, fostering a global community of informed predictors.

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