Lifecycle Marketer

📋 Description

• • Are you a seasoned Lifecycle Marketer with a passion for crafting engaging email and SMS campaigns that drive results? Scale Army, on behalf of a dynamic client, is seeking a talented individual to elevate their lifecycle marketing initiatives. This is a unique opportunity to join a forward-thinking team that prioritizes strategic planning, creative execution, and data-driven decision-making. If you thrive in a remote environment, possess a keen eye for detail, and have a knack for writing compelling copy that resonates with a U.S. audience, we encourage you to apply.
• • This role is specifically designed for candidates located in LATAM, Africa, and Eastern Europe. A critical requirement for this position is the ability to work during U.S. business hours, aligning with the client’s time zone, ensuring seamless collaboration and timely campaign execution. The client is committed to investing in strategic, high-quality email and SMS campaigns, leveraging sophisticated tools like Attentive to foster deep audience engagement. Success in this role hinges on maintaining brand alignment, optimizing performance, and delivering exceptional creative output. The team fosters a culture that values meticulous organization, original thinking, and a data-informed approach to campaign planning, all of which are essential for consistent communication and measurable impact.
• • As a Lifecycle Marketer, you will be instrumental in managing the end-to-end process of email and SMS campaigns. Your responsibilities will span scheduling, copywriting, and the development of creative briefs, all executed within the Attentive platform. This position demands a professional who is not only detail-oriented and creative but also capable of executing campaigns with unwavering accuracy. Maintaining a strong, consistent brand voice is paramount, as is the ability to proactively contribute innovative ideas to the overarching lifecycle strategy. You will be a key player in ensuring that every communication serves to strengthen the brand and achieve key marketing objectives.
• • Your day-to-day will involve the meticulous scheduling of daily SMS and email campaigns within Attentive, ensuring that all links, assets, and content are flawlessly integrated. You will be tasked with writing compelling, brand-aligned email copy that captures attention and drives action. While the use of AI tools is encouraged to enhance efficiency, the emphasis remains on originality and the consistent application of the brand’s unique voice. Furthermore, you will be responsible for developing detailed creative briefs for email assets, working in close partnership with the design team to translate strategic goals into visually appealing and effective campaign materials. Your organizational prowess will be crucial in pulling product images and systematically organizing campaign assets for seamless email distribution.
• • Collaboration and strategic planning are at the heart of this role. You will actively participate in weekly planning meetings, contributing to the construction of monthly email calendars and the refinement of weekly campaign strategies. This collaborative environment is designed to foster a shared understanding of objectives and to ensure that all marketing efforts are cohesive and impactful. Beyond execution, you will be expected to be a proactive problem-solver, bringing fresh ideas and creative perspectives to the table to continuously enhance email design, user experience, and overall campaign performance. This role offers a fantastic opportunity to take genuine ownership of impactful email and SMS lifecycle campaigns, working closely with dedicated planning and design teams. You will have a direct influence on campaign strategy, brand voice consistency, and creative development, with a clear pathway for growth from a 30-hour schedule to a full-time position. The structured yet flexible schedule provides a high degree of autonomy, enabling you to manage your workload effectively while contributing to a high-performing marketing function.
• • This is more than just a campaign management role; it's a chance to shape customer journeys through strategic communication. You will be at the forefront of engaging audiences, nurturing leads, and driving conversions through expertly crafted email and SMS messaging. Your ability to understand and adapt to the nuances of the U.S. market will be a significant asset, ensuring that campaigns are not only effective but also culturally relevant. If you are ready to make a tangible impact and grow your career in a supportive and dynamic remote setting, this opportunity is for you.