Lifecycle Marketing Coordinator

📋 Description

• • This is a pivotal role for a seasoned Lifecycle Marketing Coordinator to take full ownership of a critical, revenue-driving channel for a growing, science-backed eCommerce wellness brand. The company is dedicated to education, credibility, and fostering enduring customer relationships. As the business experiences significant scaling, there's a strategic emphasis on enhancing lifecycle marketing to boost customer engagement, improve retention rates, and increase visibility across essential email and CRM platforms. You will be instrumental in bringing structure, consistency, and data-driven decision-making to the entire customer journey, working in tandem with various creative and marketing partners.
• • As the Lifecycle Marketing Coordinator, you will be responsible for the end-to-end execution of lifecycle marketing initiatives. This includes the meticulous building, continuous optimization, and comprehensive reporting of email performance across the entire customer funnel. Your primary objective will be to transform raw customer data into actionable insights, driving improvements in engagement, retention, and overall revenue through a systematic approach to testing and optimization.
• • This is a senior, hands-on position that demands a high degree of autonomy. While you will operate independently, close collaboration with the Marketing Manager is essential to ensure that all lifecycle marketing efforts are seamlessly integrated with and supportive of broader marketing strategies and objectives.
• • **Key Responsibilities include:**
• • **Lifecycle Ownership:** You will manage and optimize all existing lifecycle email flows. This encompasses a wide range of crucial touchpoints, including welcome series for new subscribers, post-purchase sequences designed to enhance the customer experience, retention campaigns aimed at fostering loyalty, reactivation efforts for dormant customers, and abandoned cart flows to recover potential lost sales. A key aspect of this ownership is maintaining a consistent brand tone and positioning, ensuring it aligns perfectly with the brand's core values of being educational and science-based.
• • **Campaign Execution & Optimization:** You will be responsible for building, launching, and managing email campaigns and automated flows within Klaviyo. This includes owning the logic for segmentation and personalization strategies, ensuring that communications are highly relevant and engaging for each customer segment. Continuous refinement of campaigns and flows based on performance data and evolving customer behavior is paramount. You will also align email planning and execution with the broader marketing calendar through established, efficient workflows.
• • **Testing & Performance Improvement:** A significant part of this role involves planning and executing structured A/B tests across various elements of email marketing, such as subject lines, content, layout, send times, and offers. You will meticulously analyze test results, translating findings into actionable insights to continuously improve lifecycle performance. The goal is to establish robust testing frameworks that support ongoing, iterative optimization rather than isolated, one-off experiments.
• • **Reporting & Analytics:** You will own the monthly reporting process for lifecycle marketing performance. This includes tracking key engagement metrics and revenue contribution. A critical skill will be your ability to translate complex data into clear, concise insights and actionable recommendations for both leadership and the Marketing Manager. You will also support attribution analysis and performance reviews across all relevant marketing channels.
• • **Tools & Creative Collaboration:** You will work extensively within Klaviyo, managing flows, campaigns, and segmentation. Incorporating customer reviews and feedback, potentially gathered through platforms like Okendo, into your lifecycle strategies will be vital. You will also coordinate closely with designers, likely through tools like Figma, to review and approve layouts and creative assets. Active participation in weekly team meetings and all-team huddles is expected to ensure alignment on priorities, performance, and company culture.
• • **What Success Looks Like:** Success in this role will be defined by the establishment of a clearly defined and effectively executed lifecycle marketing strategy. Measurable improvements in customer engagement, retention rates, and revenue attribution will be key indicators. Consistent, actionable reporting that directly informs broader marketing decisions is expected. Ultimately, ongoing optimization driven by structured testing and data analysis will be the hallmark of a high-performing Lifecycle Marketing Coordinator.
• • This role offers a unique opportunity to gain comprehensive ownership of a critical, revenue-generating channel. You will collaborate with a supportive and dynamic marketing team, directly impacting customer engagement and retention. The autonomy provided will allow you to build structure, leverage data-driven insights, and significantly elevate the importance of lifecycle marketing as the business continues its impressive growth trajectory. This position is ideal for a proactive, analytical, and results-oriented marketer who thrives in a remote, collaborative environment and is eager to make a tangible impact.