Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
May 21, 2026
Full Job Description
đź“‹ Description
- • As a Lifecycle Marketing Manager at Mixlab Inc., you will own the end-to-end lifecycle and retention marketing strategy to scale the Direct-to-Consumer (DTC) growth engine for a fast-growing veterinary pharmacy.
- • You will design and execute journey strategies, build automation workflows in Iterable, and create email and SMS campaigns that engage pet parents between purchases to drive loyalty and long-term retention.
- • You will work within a mission-driven team focused on providing exceptional care for animals and their caregivers through personalized products and experiences.
- • You will gain hands-on ownership of high-impact marketing channels, develop expertise in customer journey optimization, and directly influence customer lifetime value and retention metrics from day one.
🎯 Requirements
- • Proven experience building and managing lifecycle marketing programs, including email and SMS campaigns.
- • Hands-on proficiency with marketing automation platforms, specifically Iterable or similar tools.
- • Strong copywriting skills, particularly for subject lines and engaging customer-facing messaging.
- • Ability to analyze campaign performance and optimize for engagement, retention, and conversion.
- • Experience working in a fast-paced, growth-oriented environment, preferably in DTC or e-commerce.
- • Familiarity with veterinary, pet care, or healthcare industries is a nice-to-have.
🏖️ Benefits
- • Fully remote work arrangement with flexibility to work from anywhere.
- • Opportunity to make a meaningful impact on animal health and pet parent experiences.
- • Ownership and autonomy in shaping lifecycle marketing strategy from the ground up.
- • Professional growth in a high-potential marketing channel with real visibility and influence.
- • Collaborative, mission-driven team culture focused on care, innovation, and excellence.
Skills & Technologies
About Mixlab Inc.
Mixlab Inc. is a veterinary compounding pharmacy that provides customized medications and wellness products for pets. The company combines pharmacy expertise with technology to deliver prescription drugs, supplements, and over-the-counter items directly to veterinarians and pet owners. Services include flavoring, dosage-form adjustments, same-day fulfillment, and refill management. Founded in New York in 2017, Mixlab partners with veterinary clinics nationwide, offering an online platform for prescription management and home delivery across the United States.
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