Manager - Digital Channels

Government Employees Health Association, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• The Manager - Digital Channels leads G.E.H.A's digital marketing efforts to empower federal workers with health and wellness resources, ensuring seamless, engaging experiences across web, social, and email platforms that drive member acquisition, retention, and satisfaction.
• This role is critical to advancing G.E.H.A's mission by owning end-to-end digital channel strategy and execution, leveraging data-driven insights to optimize campaigns, improve SEO, and deliver measurable outcomes aligned with organizational growth objectives.
• Day-to-day responsibilities include owning web, social, and email channel management with an emphasis on continuity and excellence; collaborating with cross-functional teams (marketing strategy, PR, clinical ops, sales) to align channel initiatives with business goals; designing and executing automated email journeys for lead nurture and customer engagement; managing the BrightEdge platform for SEO performance, keyword research, and content optimization; incorporating tracking and attribution into all campaigns to enable full-funnel performance analysis; monitoring key metrics (click-through rates, page views, engagement, conversion) to refine strategies and improve campaign effectiveness; overseeing webinar development and deployment for clinical, sales, and member engagement purposes; curating and retiring outdated web content; staying current with emerging digital trends, tools, and technologies (including AI) to drive innovation; leading and developing a team of web content and social media specialists through hiring, coaching, performance management, and resource allocation; assessing new creative mediums and best practices to enhance response rates and team capabilities; strengthening team expertise via training in consumer insights, direct response methodologies, and growth optimization; evolving team processes by standardizing SLAs, SOPs, and turnaround times to increase quality, accuracy, and efficiency; and performing other duties as assigned to support organizational success.
• The Growth Organization at G.E.H.A is a mission-driven team focused on expanding access to high-quality health and dental benefits for federal employees, retirees, and their families through strategic marketing, innovation, and member-centric solutions; the company has served this community since 1937 with a commitment to empowerment, wellness, and equitable access to care.
• In this role, the individual will develop advanced expertise in healthcare marketing automation, multichannel attribution, and digital analytics; gain leadership experience managing and mentoring a specialized digital team; deepen knowledge of healthcare compliance (including HIPAA and data privacy) in a regulated environment; master enterprise CMS platforms like Sitecore and tools such as BrightEdge; and contribute directly to process improvement and team scalability through SOP development, training initiatives, and innovation leadership—positioning them for long-term impact and career growth within a purpose-driven nonprofit.

🎯 Requirements

• Bachelor’s degree in communications, marketing, or a related field, or equivalent qualifying work experience
• 6-8+ years of progressive experience in communications planning, health insurance marketing, marketing automation, and channel management, with required health plan/payor industry background
• 3+ years of proven experience managing direct reports, including hiring, performance coaching, and team leadership
• Proficiency in Sitecore CMS or comparable systems (e.g., WordPress, Drupal) and hands-on experience with the BrightEdge platform for SEO and keyword research
• Strong ability to design, execute, and optimize automated email journeys and multichannel campaigns using marketing automation tools
• Demonstrated skill in incorporating tracking and attribution strategies to measure campaign performance across the full funnel
• Excellent communication, collaboration, and project management abilities, with comfort working alongside technical teams (developers, engineers) and external agencies
• Creative and critical thinking mindset, with passion for innovation, unique customer experiences, and continuous improvement in digital marketing practices
• In-depth understanding of healthcare data privacy best practices or proven ability to adapt to HIPAA-compliant environments
• Ability to thrive in a fast-paced, deadline-driven environment while multitasking, prioritizing, and maintaining a results-oriented, urgent approach

🏖️ Benefits

• Competitive pay/salary ranges with a hiring range of $110,490 - $139,776 USD and a path to reach up to $155,750 USD through performance and growth
• Incentive plan tied to individual and organizational performance
• Comprehensive health, vision, and dental benefits effective from day one of employment
• 401(k) retirement plan with dollar-for-dollar company match up to 4% of employee contributions, plus an additional 6% annual company contribution
• Robust employee well-being program supporting holistic health and wellness
• Generous Paid Time Off (PTO) and Personal Community Enrichment Time for volunteerism and personal growth
• Company-provided Basic Life and AD&D insurance, as well as Short-Term and Long-Term Disability coverage
• Tuition Assistance Program to support ongoing education and professional development
• Remote work eligibility with specific home office requirements: non-cellular high-speed internet (fiber, DSL, or cable) with minimum 30x5 Mbps speed and latency under 80 ms; dedicated, interruption-free workspace to protect PHI/HIPAA information

Skills & Technologies

Fiber

Remote

$110k-139k

Degree Required

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Government Employees Health Association, Inc.

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About Government Employees Health Association, Inc.

Government Employees Health Association, Inc. is a not-for-profit provider of medical and dental insurance for federal civilian employees, retirees, and their dependents under the Federal Employees Health Benefits Program. Established in 1937 and headquartered in Lee’s Summit, Missouri, GEHA offers nationwide PPO and high-deductible health plans, ancillary vision, and pharmacy benefits, processing claims and providing wellness tools through an in-house service center. Coverage is available during open season to active federal workers, annuitants, and eligible family members, with premiums negotiated annually by the U.S. Office of Personnel Management.

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