Manager, Events

📋 Description

• • HighLevel Inc. is seeking a dynamic and experienced Manager, Events to spearhead our global event strategy and execution. This pivotal role will be responsible for conceptualizing, planning, coordinating, and delivering a diverse portfolio of events, encompassing internal team gatherings, high-profile external conferences, engaging virtual experiences, innovative hybrid models, and impactful in-person activations. You will be instrumental in shaping HighLevel's presence at major sponsored events, industry conferences, trade shows, and fostering community through local meetups.
• • As a key leader, you will manage significant multimillion-dollar budgets, ensuring fiscal responsibility and maximizing return on investment for all event expenditures. Your leadership will extend to directing a global team of event professionals, fostering their growth, and ensuring seamless collaboration across geographical boundaries. This role demands a strategic visionary who can also roll up their sleeves and oversee the granular details of event operations, ensuring every touchpoint reflects HighLevel's commitment to excellence and innovation.
• • You will be the central point of contact for cross-functional collaboration, working closely with Marketing, Sales, Product, and other departments to ensure all events are meticulously aligned with overarching organizational objectives, stringent brand standards, and our unwavering commitment to delivering an exceptional customer experience. Your ability to translate business goals into tangible event strategies will be critical to the success of this position.
• • This role requires a proactive approach to identifying emerging trends in event management and technology, and a willingness to experiment with new formats and platforms to keep HighLevel at the forefront of engaging experiences. You will be responsible for developing and implementing comprehensive event marketing plans, including pre-event promotion, on-site engagement, and post-event follow-up, to maximize reach and impact.
• • A core responsibility will be to establish and track key performance indicators (KPIs) for all events, providing insightful analysis and reporting on event success, ROI, and areas for improvement. This data-driven approach will inform future event strategies and ensure continuous optimization of our event portfolio. You will also be responsible for vendor selection and management, negotiating contracts, and ensuring the highest quality of service delivery from external partners.
• • The Manager, Events will play a crucial role in enhancing HighLevel's brand visibility, driving lead generation, nurturing customer relationships, and fostering a strong sense of community among our users and partners. You will be expected to develop and maintain strong relationships with key stakeholders, including event organizers, sponsors, and industry influencers, to secure optimal opportunities for HighLevel.
• • This position offers a unique opportunity to make a significant impact on a rapidly growing, global company. You will be empowered to innovate, lead, and contribute to HighLevel's mission of empowering businesses worldwide. The ideal candidate will possess a blend of strategic thinking, meticulous planning capabilities, exceptional communication skills, and a passion for creating memorable and impactful experiences that drive business results.
• • You will be responsible for the end-to-end management of event logistics, including venue selection, contract negotiation, AV and technical requirements, catering, staffing, travel arrangements, and on-site execution. Ensuring a flawless attendee experience from registration to post-event follow-up will be paramount. This includes managing registration platforms, developing event agendas, coordinating speaker engagements, and overseeing the production of event materials.
• • Furthermore, you will be tasked with developing and implementing risk management strategies for all events, identifying potential issues and developing contingency plans to ensure smooth operations even in unforeseen circumstances. Your ability to remain calm under pressure and make decisive actions will be essential.
• • The Manager, Events will also be responsible for staying abreast of industry best practices, competitor activities, and technological advancements in event management to ensure HighLevel's events remain competitive and cutting-edge. This includes exploring new technologies for virtual and hybrid events to enhance engagement and accessibility.
• • You will contribute to the development of a comprehensive event calendar that aligns with marketing campaigns, product launches, and sales initiatives, ensuring a cohesive and integrated approach to all company communications and outreach efforts. Your strategic input will be vital in prioritizing event opportunities that offer the greatest potential for business impact.
• • Ultimately, this role is about creating exceptional experiences that resonate with our audience, strengthen our brand, and drive tangible business outcomes for HighLevel. You will be a key architect of our brand's physical and virtual presence, ensuring every event is a testament to our company's values and vision.