Manager, Integrated Marketing

📋 Description

• • As an Integrated Marketing Manager at DraftKings, you will serve as the primary marketing lead for Canada, shaping how the company shows up in a fast-growing, competitive market for Sportsbook and Casino. You will lead the strategy and execution of full-funnel marketing initiatives, building culturally relevant, insight-driven campaigns that connect with local audiences and drive measurable growth.
• • Day to day, you will develop integrated marketing strategies and briefs tied to key performance metrics, translate product and brand positioning into locally relevant campaigns, and lead cross-channel campaigns in partnership with Acquisition, Paid Media, CRM, Social, and Public Relations teams. You will activate campaigns around key sports and cultural moments, collaborate with Creative teams and agencies, and use data and performance insights to test, learn, and continuously improve results.
• • DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, at the forefront of integrating AI into its operations to enhance customer experiences, streamline processes, and unlock new opportunities. The company fosters an innovative culture where teams embrace emerging technology to shape the future of gaming and sports betting.
• • In this role, you will gain deep expertise in regulated gaming marketing, strengthen your ability to lead cross-functional initiatives in a high-growth environment, and develop advanced skills in data-informed campaign optimization and local market activation—positioning you for continued impact and leadership within the marketing organization.