Manager, Strategic & Brand Marketing

📋 Description

• • Manager of Strategic & Brand Marketing responsible for leading downstream marketing and branding initiatives for Brasseler Medical, driving commercial excellence and sustainable growth through modernized digital marketing and strategic brand management capabilities.
• • Day-to-day duties include developing global marketing and promotional plans, analyzing brand positioning, translating brand elements into go-to-market strategies, measuring campaign performance and ROI, monitoring market trends, conducting competitive research, engaging with Key Opinion Leaders, and preparing sales enablement materials in partnership with sales leadership.
• • Brasseler USA, part of Henry Schein, Inc., is a world-class healthcare organization with over 40 years of reputation for high-quality, clinician-endorsed dental and medical instrumentation, committed to integrity, innovation, and a culture that values diverse perspectives and work-life balance.
• • The role offers opportunity to lead strategic marketing initiatives, develop financial business cases, influence product positioning, and grow expertise in healthcare marketing, cross-functional leadership, and data-driven brand strategy within a stable, values-driven organization.