Job Overview
Location
Remote - Europe Only
Job Type
Full-time
Category
Marketing
Date Posted
May 16, 2026
Full Job Description
📋 Description
- • Own end-to-end marketing tracking and measurement setup across GTM (client and server-side), GA4, and marketing pixels including Meta, Google Ads, TikTok, affiliate, native, and other channels.
- • Ensure new campaigns, product features, and landing pages are measurable from launch day by implementing and validating tracking configurations.
- • Maintain compliance with consent-driven privacy frameworks (GDPR, CMP logic) and align tracking practices with legal and technical constraints to preserve data integrity.
- • Analyze marketing performance beyond native platform dashboards by calculating key metrics such as ROAS, MER, CAC, and contribution margin, and link campaign outcomes to backend revenue and subscription behavior.
- • Conduct advanced cohort and CLTV analyses to uncover long-term customer value trends and inform retention and acquisition strategies.
- • Identify conversion drop-offs in the webshop funnel, quantify revenue impact, and segment performance by traffic source, device type, campaign, and user demographic to guide CRO initiatives.
- • Build, maintain, and document reliable marketing data models using SQL and dbt to standardize metric definitions and ensure consistency across reporting.
- • Deliver clear, actionable reporting dashboards and insights that stakeholders in Marketing, Tech, and Product can trust for strategic decision-making.
- • Serve as the critical bridge between Marketing, Data, and Engineering teams to translate business questions into technical requirements and vice versa.
- • Troubleshoot tracking discrepancies, validate data accuracy, and implement fixes to resolve attribution gaps caused by consent blocks, ad blockers, or pixel failures.
- • Proactively identify opportunities to improve data quality, automation, and reporting efficiency across the marketing analytics stack.
- • Collaborate with cross-functional teams to align measurement strategies with product launches, promotional calendars, and seasonal campaigns.
- • Translate complex data findings into understandable narratives for non-technical audiences while maintaining analytical rigor.
- • Continuously evaluate new tools and methodologies for attribution and tracking, with a preference for solutions compatible with evolving privacy regulations.
- • Monitor and optimize the reliability of marketing data pipelines to ensure real-time and historical data accuracy for planning and retrospectives.
- • Support the growth of Glow25’s DTC e-commerce business by providing data-driven recommendations to optimize paid media spend, landing page performance, and customer journey efficiency.
- • Maintain up-to-date documentation of all tracking configurations, data models, and reporting logic for team scalability and knowledge transfer.
- • Advocate for data-first culture by promoting measurement discipline across marketing initiatives and fostering ownership of performance accountability.
🎯 Requirements
- • 4+ years of experience in marketing analytics, ideally within a DTC or e-commerce environment with subscription models and paid traffic dynamics
- • Deep hands-on experience with Google Tag Manager (GTM), GA4, and marketing pixels (Meta, Google Ads, TikTok, affiliate, native, etc.) from implementation to troubleshooting
- • Strong SQL skills and proven experience using dbt or similar data transformation tools
- • Solid understanding of attribution frameworks, consent-based tracking (GDPR, CMP logic), and funnel/CRO analysis
- • Experience with attribution tools like Klar is a plus
- • Strong communication skills and ability to collaborate effectively with both technical and non-technical stakeholders
🏖️ Benefits
- • Flexible work hours and remote-first environment across Europe
- • One-time €500 workspace allowance to set up your home office
- • Choice of Mac or Windows laptop provided from day one
- • Monthly €50 Glow Card for personal use (€600/year)
- • 40% discount on all Glow25 products
- • 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off + New Year’s Eve off
- • Annual health insurance reimbursement of up to €600 for vision, dental, or alternative medicine
- • €600 pension contribution after probation + 20% company top-up on additional contributions
- • Access to exclusive partner perks via corporate benefit platforms
- • Choice between Urban Sports Club or Wellpass for fitness and wellness
- • Annual team merch and recognition as a Top Company on Kununu for five consecutive years
Skills & Technologies
Remote
About Glow25 GmbH
Glow25 GmbH is a German direct-to-consumer wellness company that formulates and sells collagen-based nutritional supplements and beauty powders. Products target skin, hair, nail and joint health and are manufactured under EU GMP standards. The company operates an online subscription model, shipping across Europe from its Berlin headquarters since founding in 2020.
Get more remote jobs like this
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
