Job Overview
Location
United States
Job Type
Part-time
Category
Marketing
Date Posted
June 4, 2026
Full Job Description
đź“‹ Description
- • Own end-to-end execution of email campaigns in HubSpot, including translating campaign briefs into polished email builds, coordinating QA, scheduling sends, and maintaining the promotional email calendar
- • Upload and quality-assure contact lists in HubSpot, adhering strictly to established field mapping and data hygiene standards in close collaboration with the Demand Generation Leader
- • Support organic LinkedIn presence by creating, scheduling, and posting content, monitoring engagement, and responding to comments to maintain brand responsiveness
- • Design graphics for social media posts, email headers, and event collateral using Canva or similar tools, producing clean, on-brand assets with minimal direction
- • Edit and repurpose webinar recordings into short-form video clips optimized for LinkedIn and other social channels, including adding captions and trimming for platform-specific length
- • Manage specific event logistics including drafting and sending RSVP emails, building calendar invites, and coordinating swag and flyer distribution for field dinners and broker lunches
- • Work closely with the Head of Marketing and cross-functional team members to execute high-volume, high-visibility marketing initiatives that directly impact pipeline and brand awareness
- • Leverage AI tools daily to enhance output quality, increase efficiency, and produce more polished marketing assets than possible through manual effort alone
- • Maintain meticulous attention to detail across all deliverables, proactively identifying and correcting errors before campaigns go live
- • Manage time independently across a 20-hour weekly engagement, prioritizing tasks and meeting deadlines without constant oversight
- • Ensure all marketing materials align with Forma’s brand guidelines and reflect the company’s mission of delivering equitable, scalable, and flexible employee benefits
- • Collaborate with marketing operations to ensure seamless integration between campaign execution and data integrity across HubSpot and other platforms
- • Adapt quickly to evolving campaign priorities and shifting deadlines while maintaining consistent quality across all deliverables
- • Contribute to the continuous improvement of marketing workflows by identifying inefficiencies and proposing data-informed optimizations
🎯 Requirements
- • 2+ years of hands-on marketing execution experience, ideally at a B2B SaaS company
- • Proven experience building and sending emails in HubSpot, including list/segment management, enrollment, and send setup
- • Comfort using Canva or similar design tools to produce on-brand graphics without extensive direction
- • Experience creating and managing LinkedIn content, including posting, monitoring engagement, and responding to comments
- • Basic video editing skills for cutting, captioning, and trimming webinar clips into social-ready formats
- • Highly organized, detail-oriented, and proactive in catching errors before delivery
🏖️ Benefits
- • Part-time contract engagement at 20 hours per week
- • Opportunity to work with leading B2B SaaS companies and renowned clients such as Stripe, UKG, lululemon, and Tripadvisor
- • Exposure to cutting-edge employee benefits technology and a mission-driven culture focused on equity and flexibility
- • Ability to leverage AI tools to enhance productivity and output quality
Skills & Technologies
About Forma Inc.
Forma Inc. revolutionizes employee benefits with its flexible spending accounts platform, encompassing Lifestyle Spending Accounts (LSAs), pre-tax accounts, and Health Reimbursement Arrangements (HRAs). Serving employers, Forma empowers companies to offer customizable benefits through a consumer-grade UI, a curated Forma Store, and a convenient Forma Visa Card, while simplifying claims administration. The platform is designed to be global and equitable, enabling organizations to adapt benefits to individual employee needs worldwide. A significant testament to its capabilities is the successful implementation of Microsoft's global LSA strategy, supporting 220,000 employees across over 100 countries, setting a new standard for global employee wellness programs. Forma helps businesses save budget while enhancing benefits for their workforce.
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