Marketing Coordinator Intern

📋 Description

• • Embark on a transformative 10-week summer internship with The Nature Conservancy's (TNC) Pacific Marketing Division, a unique opportunity to immerse yourself in the dynamic world of environmental conservation marketing.
• • This paid internship is designed for graduate students or recent graduates (2024-2025) with a passion for photography and video, offering a crucial bridge between academic learning and practical, real-world application.
• • While the position is home-based within the United States, preference will be given to candidates residing in Hawaiʻi, fostering a connection to the specific region of focus.
• • You will play an integral role in managing and organizing digital assets, specifically photography and video resources, which are vital for the Pacific Division's marketing efforts in Hawaiʻi and Palmyra.
• • This digital asset management (DAM) function is critical for enabling rapid response communications, ensuring that compelling visual content is readily available.
• • Your primary responsibility will involve applying a meticulously organized taxonomy system to categorize and curate a vast collection of imagery and video clips.
• • You will be instrumental in uploading these curated assets into TNC's established DAM system, contributing significantly to its comprehensiveness and usability.
• • A key deliverable will be the evaluation and organization of terabytes of digital assets, identifying and selecting the "best of" collections.
• • These curated selections will be optimized for both print and online applications, demonstrating your understanding of diverse media needs.
• • You will be tasked with uploading a minimum of 300 high-quality assets into TNC's DAM, a substantial contribution to the organization's visual library.
• • Beyond asset management, you will have the opportunity to develop short video clips on specific topics, showcasing your creative and technical skills.
• • If time permits, you will further support the marketing team by assisting in content creation for various platforms, including newsletters, social media, and other publications.
• • This expanded role could involve creating a minimum of 10 distinct content pieces, potentially including engaging video reels or valuable b-roll footage.
• • Your internship journey will begin with a thorough study of current taxonomy conditions, ensuring alignment with the video team's established organizational methodologies.
• • You will receive comprehensive training on TNC's DAM system through short online modules, gaining practical expertise in a professional-grade platform.
• • You will also gain in-depth knowledge of the visual assets specific to Hawaiʻi and Palmyra that require meticulous sorting and organization.
• • Collaboration will be a cornerstone of your experience, working closely with team members to develop effective sorting methods and curate "best of" collections for DAM upload.
• • You will proactively suggest innovative options for short video reels tailored for social media or earned media campaigns, demonstrating strategic thinking.
• • Upon approval, you will take the lead in creating at least 10 of these suggested video assets, translating ideas into tangible content.
• • Your role may extend to supporting other essential marketing administrative tasks as directed, providing a well-rounded understanding of marketing operations.
• • This internship is more than just a task list; it's an opportunity to gain invaluable professional networking experiences and develop a robust portfolio of work.
• • You will be part of a dedicated team working towards a critical mission, contributing directly to conservation efforts through effective communication and resource management.
• • The experience will equip you with practical skills in digital asset management, content creation, and marketing strategy, highly sought after in today's job market.
• • You will learn to navigate the complexities of managing large-scale digital archives and understand the strategic importance of visual storytelling in conservation.