Job Overview
Location
Mexico
Job Type
Full-time
Category
Marketing
Date Posted
May 17, 2026
Full Job Description
đ Description
- ⢠Build and maintain paid media performance dashboards to visualize campaign effectiveness across digital channels
- ⢠Monitor and validate marketing attribution and conversion tracking accuracy to ensure reliable data for decision-making
- ⢠Integrate advertising platforms with internal data systems including Salesforce and analytics tools to unify reporting sources
- ⢠Prepare and deliver weekly and monthly performance reports to marketing leadership with clear insights and recommendations
- ⢠Implement and manage campaign tagging, UTM parameters, and tracking codes to ensure data integrity across all paid channels
- ⢠Maintain data hygiene by auditing tracking systems, resolving discrepancies, and ensuring consistency in reporting standards
- ⢠Identify performance trends and anomalies across paid media channels to inform optimization strategies and budget reallocation
- ⢠Support budget pacing models by analyzing spend vs. performance metrics and flagging deviations in real-time
- ⢠Assist in the design and analysis of campaign experiments to measure incremental impact and improve ROI
- ⢠Collaborate with demand generation teams to align reporting frameworks with business goals and KPIs
- ⢠Translate complex data into actionable insights that drive improvements in lead generation and customer acquisition efficiency
- ⢠Ensure alignment between marketing operations workflows and sales enablement systems through Salesforce reporting integration
- ⢠Provide ongoing support for marketing automation platforms to ensure accurate lead flow tracking and nurture campaign measurement
- ⢠Stay current with industry standards in performance marketing and attribution modeling to recommend process improvements
đŻ Requirements
- ⢠4+ years experience in marketing analytics, marketing ops, or performance marketing reporting
- ⢠Experience working with Google Analytics, advertising platform reporting, SQL, and BI reporting tools (Snowflake preferred)
- ⢠Strong Excel / spreadsheet skills
- ⢠Familiarity with marketing attribution and conversion tracking, specifically incrementality studies
- ⢠Experience with Salesforce reporting
- ⢠Experience with BI tools such as Sigma, Looker, or Tableau
đď¸ Benefits
- ⢠Remote work arrangement
- ⢠Opportunity to work with AI tools to enhance efficiency and candidate experience
- ⢠Inclusive workplace culture that values diversity and equal opportunity
- ⢠Access to Weaveâs External AI Policy Statement for transparency on AI use in hiring
- ⢠Employment with an equal opportunity employer supporting all legally protected characteristics
- ⢠Official correspondence only through Weave-branded email with no requests for financial or equipment purchases
Skills & Technologies
About Weave Communications, Inc.
Weave Communications provides a unified customer communication and engagement platform for small and medium-sized healthcare, dental, optometry, veterinary, and other service businesses. Its cloud software integrates VoIP phone, text messaging, email, scheduling, payments, reviews, analytics, and team collaboration tools into a single interface that syncs with existing practice management systems. The platform automates appointment reminders, billing collections, marketing campaigns, and patient feedback requests while maintaining HIPAA compliance and supporting multi-location practices. Founded in 2011 and headquartered in Lehi, Utah, Weave is publicly traded on the NYSE under the ticker WEAV.
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