Job Overview
Location
New York
Job Type
Full-time
Category
Software Engineering
Date Posted
May 22, 2026
Full Job Description
đź“‹ Description
- • Lead the development and execution of a world-class marketing function from the ground up for OP Labs, reporting directly to the Chief Brand Officer.
- • Build and strengthen brand awareness and positioning for the OP Stack, the open-source blockchain infrastructure powering over 65% of Layer 2 activity on Ethereum.
- • Translate complex technical capabilities of the OP Stack into compelling, differentiated narratives for diverse audiences including enterprises, developers, and investors.
- • Design and implement multi-channel marketing strategies spanning brand, product, developer, enterprise, and event marketing to drive adoption and engagement.
- • Craft go-to-market playbooks and demand generation campaigns targeted at institutional customers such as Sony, Coinbase, Kraken, Uniswap, OKX, and Bitpanda.
- • Engage and grow the global builder community through educational content, strategic partnerships, and developer-focused initiatives.
- • Own a consistent brand voice across all communications directed at prospective and existing customers, channel partners, integration collaborators, application builders, potential employees, external contributors, and token holders.
- • Forge strategic partnerships with Growth, Product, and Data teams to align marketing initiatives with product roadmap and user growth metrics.
- • Amplify OP Labs’ brand presence through targeted participation and leadership in industry conferences, hackathons, and owned events.
- • Shape the public narrative around the future of financial infrastructure and Ethereum scaling to reflect the momentum and innovation within the OP ecosystem.
- • Build and lead a lean, high-performing marketing team capable of executing across technical, enterprise, and community-focused channels.
- • Maintain deep alignment with the values and vision of the Optimism collective, including its commitment to open-source, decentralization, and long-term ecosystem growth.
- • Ensure all marketing efforts reflect the technical sophistication and community-driven ethos of the OP Stack while remaining accessible to non-technical audiences.
- • Collaborate with internal teams to develop messaging that resonates with both enterprise buyers and decentralized application builders.
- • Monitor market trends and competitive dynamics in the blockchain infrastructure space to inform strategic marketing decisions.
- • Represent OP Labs as a thought leader in the web3 space through public speaking, media engagement, and community outreach.
- • Maintain strict adherence to OP Labs’ communication protocols and security guidelines to prevent fraud and ensure authenticity in all external messaging.
🎯 Requirements
- • Proven experience leading marketing teams at the executive level, ideally within web3 organizations
- • Ability to define and execute multi-channel strategies spanning brand, product, developer, and enterprise marketing
- • Demonstrated success strengthening brand awareness and shaping public narratives for innovative or technical products
- • Ability to translate complex technical concepts into compelling, accessible narratives
- • Strong interpersonal and communication skills to rally internal and external stakeholders around a shared vision
- • A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves
🏖️ Benefits
- • Competitive compensation
- • Fully paid medical, dental, and vision insurance
- • 4% 401K match
- • Remote-friendly work environment with an NYC office as the center of gravity
- • Support for doing the best work of your career in a collaborative, diverse team
- • Opportunity to work with foundational blockchain infrastructure used by major enterprises and builders
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About OP Labs PBC
OP Labs PBC develops open-source software that powers the Optimism Collective. The company builds the OP Stack, a modular, MIT-licensed codebase enabling organizations to launch their own Ethereum Layer-2 blockchains. It focuses on scalability, security, and decentralization, providing core protocol upgrades, developer tools, and infrastructure managed by the Optimism Foundation. OP Labs’ engineering team coordinates with the broader Optimism ecosystem to deliver fault proofs, sequencer decentralization, and governance mechanisms supporting public-goods funding and retroactive incentives.
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