Marketing Manager

Array Behavioral Care, Inc.

Job Overview

Location

Nationwide Remote

Job Type

Full-time

Full Job Description

📋 Description

• Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations to enable precise targeting and segmentation for lead generation.
• Plan and execute integrated, multi-channel demand generation campaigns across email, paid media, social, content syndication, events, and outbound channels to drive high-quality leads and pipeline growth.
• Design and implement account-based marketing (ABM) programs targeting priority segments and named accounts, aligning messaging, channel strategy, and offers with buying committees.
• Collaborate directly with sales teams to synchronize marketing campaigns with outbound and account-based sales efforts, ensuring alignment on targeting, timing, and messaging.
• Own end-to-end campaign lifecycle—from concept and planning through execution, performance analysis, and iterative optimization—to maximize conversion and lead quality.
• Create and manage campaign-specific content including email copy, landing pages, digital ads, event promotions, social media posts, and other marketing assets tailored to defined buyer personas.
• Provide clear creative direction and audience segmentation guidelines to ensure consistent, high-impact messaging across all marketing channels.
• Partner with creative and design teams to ensure all visual and textual assets adhere to brand standards and strategic marketing objectives.
• Develop and execute targeted campaigns to support competitive displacement and market growth initiatives using competitive insights and differentiated value propositions.
• Plan, promote, and manage webinars, virtual events, field events, and third-party conference participation as core components of lead and pipeline generation strategies.
• Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations teams.
• Monitor and analyze campaign performance across channels and funnel stages, using data to identify trends, optimize spend, and improve ROI.
• Work with marketing operations to implement, test, and refine marketing automation workflows, lead routing protocols, and lead scoring models.
• Stay current on industry trends, emerging marketing technologies, and evolving best practices to continually enhance campaign effectiveness and innovation.
• Communicate campaign results, insights, and learnings to cross-functional stakeholders to inform future planning and strategic alignment.
• Maintain a private office space in home or elsewhere to ensure confidentiality of sensitive business communications and data.

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles
• Experience executing ICP-based targeting and account-based marketing (ABM) programs
• Strong understanding of multi-channel campaign strategy including digital, outbound, and event-based marketing
• Excellent writing skills with proven experience crafting content across multiple marketing channels
• Data-driven mindset with experience analyzing campaign performance and applying insights to optimization

🏖️ Benefits

• Annual salary range of $100,000 - $120,000
• Medical, dental, and vision insurance
• Employer-paid life & long-term disability insurance, plus optional voluntary benefits including short-term disability, life insurance, accident, critical illness, and hospital coverage
• 15 days of accrued PTO annually, plus 8 paid holidays and 3 floating holidays
• 401k plan
• 100% remote position with requirement for private office space to ensure confidentiality

Skills & Technologies

Remote

$100k-120k

Degree Required

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Array Behavioral Care, Inc.

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About Array Behavioral Care, Inc.

Array Behavioral Care provides nationwide telepsychiatry services, connecting health systems, community hospitals, clinics, and payers with psychiatrists and licensed therapists via secure video. Founded as the first U.S. telepsychiatry service in 1999, it delivers on-demand, scheduled, and integrated behavioral health care across emergency, inpatient, and outpatient settings. The company supports clinical quality, regulatory compliance, and claims management, aiming to improve access to mental health treatment and reduce care gaps for diverse patient populations.

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