Marketing Manager

📋 Description

• • Lyrebird Health is at the forefront of revolutionizing clinical documentation and patient care through its cutting-edge AI platform. We empower clinicians by significantly reducing administrative burdens, enhancing the quality of medical notes, and seamlessly integrating structured data into Electronic Patient Records (EPR) and other critical downstream systems. Our innovative solution is already trusted and implemented by leading NHS Trusts and esteemed international hospital groups, demonstrating our impact and scalability.
• • As a Marketing Manager, you will be instrumental in driving the execution of our marketing strategies for key priority regions and market segments within the UK. Your primary focus will be on generating a robust sales pipeline and providing comprehensive field support to our UK Enterprise sales team. This is a dynamic, hands-on position that demands a proactive marketer capable of planning, building, and delivering impactful campaigns from inception to completion.
• • You will collaborate closely with our Product Marketing and Content Marketing teams to effectively localize, execute, and scale Lyrebird's overarching marketing strategy. This involves tailoring our message and approach to resonate with diverse buyer groups within the UK market, transforming compelling narratives into tangible, measurable business outcomes.
• • This role is ideally suited for an individual who is highly output-driven, thrives in a collaborative environment closely aligned with sales operations, and possesses the confidence to own and manage campaigns, events, and marketing assets with minimal supervision. Your ability to operate autonomously while maintaining strategic alignment will be crucial to your success.
• • Key responsibilities will include developing and implementing integrated marketing plans that align with UK sales objectives, focusing on lead generation and nurturing. You will manage the end-to-end execution of multi-channel marketing campaigns, including digital advertising, email marketing, social media engagement, webinars, and in-person events.
• • You will be responsible for identifying and engaging with target audiences within the UK healthcare sector, understanding their unique challenges and demonstrating how Lyrebird Health's AI solutions can provide transformative benefits. This includes crafting compelling messaging that addresses specific pain points and highlights our unique value proposition.
• • A significant aspect of your role will involve working with the sales team to develop and deliver effective sales enablement materials. This includes creating presentations, case studies, datasheets, and other collateral that support the sales process and equip the team with the tools they need to succeed.
• • You will also play a key role in managing and optimizing our presence at relevant industry events, conferences, and trade shows within the UK. This includes planning logistics, developing promotional activities, and ensuring maximum engagement and lead capture.
• • Performance tracking and reporting will be a critical component of your responsibilities. You will define key performance indicators (KPIs) for all marketing activities, monitor campaign performance, analyze data, and provide regular reports to stakeholders, highlighting successes, challenges, and areas for improvement.
• • You will continuously seek opportunities to optimize campaign performance through A/B testing, data analysis, and the implementation of best practices in digital marketing and lead generation.
• • Staying abreast of market trends, competitor activities, and emerging technologies within the AI in healthcare space will be essential. You will use this knowledge to inform marketing strategies and identify new opportunities for Lyrebird Health in the UK market.
• • This role offers a unique opportunity to make a significant impact on the growth and success of Lyrebird Health in a rapidly evolving and critical sector. You will be empowered to take ownership, drive innovation, and contribute directly to our mission of improving healthcare through advanced technology.
• • You will be the go-to marketing expert for the UK market, acting as a bridge between our global marketing strategy and local execution, ensuring our message is relevant, impactful, and drives measurable business results. Your strategic thinking and tactical execution will be key to unlocking new opportunities and solidifying our position as a leader in AI clinical documentation.