Marketing Manager, Career (Remote)

Cengage Learning Holdings II, Inc.

Job Overview

Location

2 Locations

Job Type

Full-time

Full Job Description

📋 Description

• The Marketing Manager, Career contributes to the strategy and leads the execution of demand generation and thought leadership programs that drive awareness, engagement, and pipeline for Cengage and its products, playing a key role in helping learners discover the power and joy of learning through education technology.
• Day to day, the person will own and execute demand marketing programs across owned, paid, and earned channels; support thought leadership initiatives including content, events, and earned media; execute and optimize marketing campaigns; partner with Sales and GTM teams on sales readiness; support pipeline generation and health; analyze and report on campaign performance; and manage workstreams with moderate autonomy while identifying risks and dependencies.
• Cengage is a global education technology company serving millions of learners, driven by a culture of inclusion, engagement, and discovery, where employees are empowered to voice ideas and bring their authentic selves to work in support of improving lives through education.
• In this role, the person will develop expertise in demand generation, campaign optimization, cross-functional collaboration with Sales and Marketing Operations, and thought leadership execution, while contributing to measurable pipeline growth and gaining experience in a mission-driven organization focused on learner outcomes.

🎯 Requirements

• Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing
• Ability to support thought leadership initiatives across content, events, speakers, and earned media
• Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
• Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Typically requires 3–5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field

🏖️ Benefits

• Eligibility to participate in the company’s discretionary incentive bonus program with a 5% annual individual target
• Access to Cengage Group’s comprehensive Total Rewards package designed to support and empower employees
• Opportunity to work remotely in a role that supports global learners through education technology
• Commitment to reasonable accommodations for qualified individuals with disabilities during the application process
• Inclusion in a workplace that values diverse perspectives and empowers employees to bring their authentic selves to work
• Exposure to scalable technology platforms like MindTap and Cengage Unlimited that serve millions of learners worldwide

Skills & Technologies

Onsite

Degree Required

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Cengage Learning Holdings II, Inc.

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About Cengage Learning Holdings II, Inc.

Cengage provides higher education course materials, digital learning platforms, and e-textbooks. Its offerings include MindTap, WebAssign, and Cengage Unlimited, serving colleges, universities, students, and lifelong learners worldwide.

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