Marketing Manager (DACH)

📋 Description

• • Build Light’s presence in the DACH region (Germany, Austria, Switzerland) from the ground up, defining GTM strategy and becoming a defining regional face of the brand.
• • Own the full DACH events calendar including Finhack hackathons, third-party sponsorships, and roundtables — managing everything from concept to follow-up.
• • Manage the regional marketing budget with strategic discipline, identifying optimal spending areas and areas to conserve resources.
• • Collaborate with the global brand team to localize messaging, adapt campaigns for cultural nuance, and create experiential marketing initiatives that stand out in a crowded market.
• • Gather on-the-ground market intelligence from DACH and relay insights to VP Marketing and Growth Lead to refine paid advertising, targeting, and messaging strategies.
• • Drive regional sales pipeline through integrated marketing efforts including events, digital campaigns, and community-building initiatives that generate qualified leads.
• • Partner closely with RevOps to ensure seamless handoff between marketing and sales, maintaining clean pipeline data and preventing prospect drop-offs.
• • Enable the sales team with region-specific collateral, messaging frameworks, and market context tailored to DACH buyer behaviors and pain points.
• • Build and nurture an ecosystem of changemakers in DACH by cultivating relationships with press, industry analysts, and strategic partners.
• • Focus on community development beyond pipeline generation — fostering a network of like-minded finance innovators around Light’s AI-native platform.
• • Operate as a builder, not a follower: design regional initiatives independently rather than executing templated global playbooks.
• • Use AI tools proactively in daily work, aligning with Light’s AI-native culture to enhance productivity, creativity, and decision-making.
• • Travel frequently within DACH and to global hubs including Copenhagen, London, and New York to support campaigns, events, and team alignment.
• • Work in-office five days a week in London with a high-talent-density team, contributing to an immersive, collaborative culture.
• • Represent Light at key industry events and conferences across DACH to increase brand visibility and thought leadership.
• • Translate complex financial technology value propositions into compelling, localized narratives for enterprise buyers in German-speaking markets.
• • Continuously test, measure, and optimize marketing tactics based on regional performance data and feedback loops from sales and customers.
• • Serve as the primary regional liaison between marketing, sales, product, and customer success teams to ensure alignment on regional priorities.
• • Contribute to shaping the future of finance technology by helping define how Light becomes the default platform for modern companies in Europe.