Marketing Manager (FTC)

Masabi Ltd

Job Overview

Location

United Kingdom - Remote

Job Type

Full-time

Full Job Description

📋 Description

• Execute global marketing campaigns across the UK, Spain, and Italy; adapting them to resonate with regional audiences
• Support demand generation across email, digital channels, and account-based marketing initiatives
• Partner with Sales to identify target accounts and support outreach and campaign execution
• Plan and deliver regional events including trade shows and industry conferences; managing logistics, promotion, and follow-up
• Support and deliver webinars for regional prospects and customers
• Create and adapt content including case studies, blog posts, email campaigns, and sales materials
• Ensure content reflects regional market needs while aligning with global messaging
• Support customer storytelling and regional announcements
• Collaborate closely with Sales and Account Management to support pipeline growth
• Contribute to account-based marketing initiatives and develop targeted materials for priority opportunities
• Support PR activity across Europe, including announcements, media outreach, and industry visibility

🎯 Requirements

• Solid experience in a B2B marketing role, ideally within a SaaS environment
• Experience executing multi-channel marketing campaigns with a focus on demand generation
• Comfortable planning and delivering events and webinars end-to-end
• Strong content creation and copywriting skills, with attention to clarity and audience relevance
• Experience working closely with Sales teams to support pipeline growth
• Highly organised, with the ability to manage multiple projects and priorities effectively
• Hands-on experience with marketing automation platforms such as HubSpot
• Experience managing or contributing to website content, ideally using WordPress
• A collaborative mindset, with the ability to build strong relationships across teams
• Proactive and adaptable, comfortable working in a fast-paced and evolving environment
• Interest in leveraging modern AI tools to enhance marketing execution, accelerate content creation, support campaign optimization, and drive more effective regional engagement and demand generation

🏖️ Benefits

• Competitive salary package
• 25 days of holiday per year plus the option to buy another 5 days pro-rated
• Private Healthcare via AXA including pre-existing conditions and mental health
• Life Insurance
• Menopause support
• Choice of workstation
• Flexibility to work from home and manage your schedule around agreed core hours
• Ability to work for up to 3 months per year from any country in the world (certain limitations)
• Pension scheme
• Training allowance of up to £1000 per year
• £200 annual allowance for any home office need or improvement
• Enhanced family leave pay
• Cycle to work scheme
• Regular social gatherings with a monthly allowance for each employee
• Fun and collaborative environment with a focus on making a difference in the world

Skills & Technologies

Remote

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Masabi Ltd

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About Masabi Ltd

Masabi Ltd provides mobile ticketing and fare collection software for public transport operators and agencies worldwide. Founded in London in 2001, the company delivers Justride, a cloud-based SaaS platform enabling riders to buy and display tickets on smartphones, smart cards, or contactless bank cards. Its solutions integrate with existing infrastructure, supporting account-based ticketing, EMV contactless payments, and multimodal journeys. Masabi serves rail, bus, and ferry networks across the United Kingdom, United States, Canada, Europe, and Australia, aiming to reduce operational costs, speed boarding, and improve data insights for transport authorities and operators.

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