Marketing Program Manager (SEO Community) - Brazil remote

📋 Description

• • Cambly is revolutionizing English language education by fostering genuine human connections through its innovative platform. We empower millions of students worldwide to achieve fluency by connecting them with thousands of native English-speaking tutors for authentic conversations. As we continue our rapid global expansion, we are seeking a highly strategic and creative individual to establish and scale Cambly's presence across organic channels. This is a unique opportunity for a builder who thrives on 0-to-1 challenges, possesses a deep understanding of the intersection between content and growth, and is driven by the prospect of impacting millions of learners globally.
• • In this pivotal role, you will be the architect of Cambly's Search Engine Optimization (SEO) and App Store Optimization (ASO) strategy, alongside cultivating our community presence. Your mission will be to build sustainable organic channels that not only reduce our dependence on paid advertising but also establish Cambly as a trusted authority for professional English learners in key markets like Japan, Korea, and across the globe. This is a high-impact position where you will be instrumental in creating new programs, orchestrating cross-functional teams, and significantly influencing Cambly's long-term growth trajectory. The position is remote and based in Brazil, with a preference for candidates outside of Rio de Janeiro.
• • Your core responsibilities will encompass the development and meticulous execution of Cambly's comprehensive SEO and ASO program. This includes a strategic focus on enhancing organic search visibility and improving rankings for high-intent keywords across diverse markets in the Asia-Pacific (APAC), Latin America (LATAM), and Europe regions. You will spearhead a localized blog strategy, cultivate influencer partnerships to secure valuable backlinks, and collaborate closely with the Product team on technical SEO implementations to ensure our platform is optimized for search engines.
• • Furthermore, you will conceptualize and implement a global social media strategy, tailoring content approaches to resonate with distinct markets and platforms. This involves optimizing our presence on Instagram and developing ambitious expansion plans for our YouTube channel, ensuring consistent brand messaging while adapting to local nuances.
• • A critical aspect of this role involves defining clear, measurable goals for all organic initiatives and generating detailed monthly reports that track our progress against these objectives. This data-driven approach will be essential for informing strategy iterations and demonstrating impact to leadership.
• • You will be responsible for crafting a compelling content strategy that leverages social proof. This includes highlighting user testimonials, showcasing inspiring tutor spotlights, sharing impactful student success stories, and developing educational content about our product. The aim is to drive conversions and foster deep trust within our community.
• • Building robust community management frameworks for our global platforms will be a key deliverable. This includes managing presence on platforms like Naver in Korea, engaging with local review sites, and nurturing our global social channels with culturally relevant and engaging messaging.
• • You will effectively manage SEO content agencies and collaborate seamlessly with our internal creative teams, including designers, video editors, and copywriters, to produce high-quality, on-brand content at scale. This requires strong vendor management and internal coordination skills.
• • A significant part of your role will involve rigorously tracking, analyzing, and reporting on SEO, social media, and community performance metrics. This analysis will be crucial for measuring the impact of our efforts, informing strategic adjustments, and presenting key insights and recommendations to senior leadership.
• • You will act as a key partner to the Growth, Product, and Marketing teams, ensuring our content strategy is tightly aligned with overarching business goals. This collaborative approach will also involve diligently monitoring the competitive landscape and staying abreast of emerging platform trends within our target markets to maintain a competitive edge.