Media Buyer (Google Ads)

📋 Description

• • Are you a performance-obsessed digital marketer with a proven track record of scaling Google Ads campaigns and driving significant revenue growth? Sintra is seeking a highly analytical and autonomous Media Buyer to join our dynamic team. At Sintra, we're not just another SaaS tool; we're building AI helpers that act as genuine teammates for the 50,000+ small business owners who rely on us daily. Our AI assists with customer replies, social media posting, data analysis, and much more, providing invaluable support to entrepreneurs who often work alone. We've created something that deeply resonates with our users, and now we're focused on making it even better. This is your opportunity to be at the forefront of this mission, directly impacting our growth trajectory.
• • As our Media Buyer, you will be instrumental in launching, meticulously optimizing, and aggressively scaling our Google Ads campaigns across multiple platforms, including Search, YouTube, Display, and Performance Max. Your primary focus will be on identifying and capitalizing on growth opportunities through rigorous data analysis, continuous testing, and smart experimentation. You will own the entire testing process, from keywords and bidding strategies to audience segmentation, creative development, and landing page optimization. This role demands a proactive approach to performance marketing, where you will be empowered to make data-backed decisions that directly influence campaign success and budget allocation.
• • Collaboration will be key to your success. You will work closely with our talented creative and CRO (Conversion Rate Optimization) teams to develop compelling ad assets and high-converting landing pages that align with our campaign objectives. Your ability to translate complex data into clear, actionable insights will be crucial. You will be responsible for tracking campaign performance through sophisticated dashboards, providing regular reports, and communicating key findings and recommendations to stakeholders. This involves not just monitoring metrics but understanding the 'why' behind the numbers and proactively suggesting strategies to improve ROI.
• • We are looking for an individual who thrives in a fast-paced, results-oriented environment. You should possess a deep understanding of attribution models and key performance metrics such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Lifetime Value (LTV). Your analytical prowess will be your superpower, enabling you to dissect campaign data, identify trends, and pivot strategies as needed. Autonomy is highly valued here; we want someone who can take ownership of their campaigns, manage substantial budgets effectively, and drive measurable results with minimal supervision. This role offers a unique chance to make a tangible impact on a product that genuinely helps small businesses thrive. If you are passionate about performance marketing, excel at data analysis, and are eager to contribute to a company with a meaningful mission, we encourage you to apply.
• • Your responsibilities will extend to:
• • Developing and executing comprehensive Google Ads strategies across Search, YouTube, Display, and Performance Max to achieve aggressive growth targets.
• • Conducting in-depth keyword research, audience analysis, and competitive landscape monitoring to inform campaign development.
• • Managing and optimizing daily, weekly, and monthly budgets to maximize ROAS and achieve CPA goals.
• • Implementing and managing A/B tests for ad copy, headlines, descriptions, creatives, landing pages, and bidding strategies.
• • Analyzing campaign performance data using Google Analytics, Google Ads platform, and other relevant tools to identify key insights and areas for improvement.
• • Collaborating with the creative team to brief and review ad creatives, ensuring they are compelling, on-brand, and optimized for performance.
• • Working with the CRO team to ensure landing pages are optimized for conversion and aligned with ad messaging.
• • Monitoring industry trends, platform updates, and emerging best practices in paid media to maintain a competitive edge.
• • Preparing and presenting regular performance reports to management, highlighting key metrics, insights, and strategic recommendations.
• • Maintaining a high level of accuracy in campaign setup, tracking, and reporting.
• • Proactively seeking out new growth opportunities and testing new campaign structures or platforms.
• • Ensuring all campaigns adhere to brand guidelines and advertising policies.
• • Contributing to the overall marketing strategy by providing data-driven insights from paid media efforts.
• • Fostering a culture of continuous learning and experimentation within the marketing team.
• • Driving efficient customer acquisition and contributing directly to Sintra's revenue growth.